Sey Coffee
www.seycoffee.com/The reference for a monochrome specialty-coffee shopfront where a full-bleed harvest photo carries all the colour and the UI stays pure black (#000000) on white in condensed GT-America caps over a GT-Super serif body.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
- display
- GT-Super-Text-
- body
- GT-America-Condensed-Regular
- mono
Do / Don't
Reference it for
- Full-bleed edge-to-edge hero photograph (the coffee cherries) with text overlaid low-left, no scrim gradient, letting the image supply the entire palette against a stark black-on-white chrome
- GT-America-Condensed-Regular in all-caps for nav, headings and buttons (DRINK BEAUTIFUL COFFEE) paired with GT-Super-Text-Book serif for body prose, a classic condensed-grotesque + editorial-serif duo
- Pure two-colour system: rgb(0,0,0) text and rgb(255,255,255) ground, mid-grey rgb(133,133,133) only for secondary labels, zero brand-accent tint anywhere in the UI
- Generous tracked capitals: letter-spacing 2.1px on nav/labels, ~1.8-2.2px across small caps, giving the wordmark and menu a calm luxury cadence
- Tight modest type scale (12/13/14/16/22px, single 400 weight) that never shouts, restraint doing the work instead of size
- Constrained 676px prose measure inside a 1140px max-width shell (--sey-max-width: 1140px), so reading columns stay narrow and elegant against wide imagery
- Ghost/outline buttons: hairline black border boxes (SHOP COFFEES) sitting flat on the photo, no fill, no radius, no shadow
- Boxy zero-radius everywhere except a single 50% circle (the accessibility widget); square corners are the whole aesthetic
Do not copy
- The SEY wordmark and its exact tracked-cap lockup
- The licensed GT-America-Condensed and GT-Super typefaces (buy or substitute, do not lift the woff2 files)
- The specific coffee-cherry harvest photograph and any producer portraits
- Named single-origin copy (Gilber Huayllas, Llaqta Pata, Amaybamba valley) and tasting notes
- The 18 Grattan St Brooklyn address, hours and hello@sey.coffee contact
- The BK . NY signature sign-off
- The Shopify accessibility widget circle