Screenshot of Sey Coffee

Sey Coffee

www.seycoffee.com/

The reference for a monochrome specialty-coffee shopfront where a full-bleed harvest photo carries all the colour and the UI stays pure black (#000000) on white in condensed GT-America caps over a GT-Super serif body.

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
display
GT-Super-Text-
body
GT-America-Condensed-Regular
mono

Do / Don't

Reference it for

  • Full-bleed edge-to-edge hero photograph (the coffee cherries) with text overlaid low-left, no scrim gradient, letting the image supply the entire palette against a stark black-on-white chrome
  • GT-America-Condensed-Regular in all-caps for nav, headings and buttons (DRINK BEAUTIFUL COFFEE) paired with GT-Super-Text-Book serif for body prose, a classic condensed-grotesque + editorial-serif duo
  • Pure two-colour system: rgb(0,0,0) text and rgb(255,255,255) ground, mid-grey rgb(133,133,133) only for secondary labels, zero brand-accent tint anywhere in the UI
  • Generous tracked capitals: letter-spacing 2.1px on nav/labels, ~1.8-2.2px across small caps, giving the wordmark and menu a calm luxury cadence
  • Tight modest type scale (12/13/14/16/22px, single 400 weight) that never shouts, restraint doing the work instead of size
  • Constrained 676px prose measure inside a 1140px max-width shell (--sey-max-width: 1140px), so reading columns stay narrow and elegant against wide imagery
  • Ghost/outline buttons: hairline black border boxes (SHOP COFFEES) sitting flat on the photo, no fill, no radius, no shadow
  • Boxy zero-radius everywhere except a single 50% circle (the accessibility widget); square corners are the whole aesthetic

Do not copy

  • The SEY wordmark and its exact tracked-cap lockup
  • The licensed GT-America-Condensed and GT-Super typefaces (buy or substitute, do not lift the woff2 files)
  • The specific coffee-cherry harvest photograph and any producer portraits
  • Named single-origin copy (Gilber Huayllas, Llaqta Pata, Amaybamba valley) and tasting notes
  • The 18 Grattan St Brooklyn address, hours and hello@sey.coffee contact
  • The BK . NY signature sign-off
  • The Shopify accessibility widget circle