Screenshot of Seed

Seed

seed.com

The reference for a single deep forest green (#1c3a13) carrying all text, buttons and borders on warm parchment (#fcfcf7), with one lime (#d3fa99) reserved purely for punctuation and a shadowless, pill-everywhere clinical-botanical commerce feel.

Health flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Seed Sans
body
Seed Sans
mono
Seed Sans Mono

Do / Don't

Reference it for

  • Two-colour discipline: one dark green (#1c3a13) does text, icons, buttons and 1px borders; lime (#d3fa99) is a punctuation-only accent (top announcement bar, the dot beside DS-01, badges)
  • Warm parchment ground (#fcfcf7) instead of pure white, paired with paleStone #eeeee9 for quiet section breaks
  • Shadowless elevation: define cards and sections with hairline 1px Forest Canopy borders and inverted dark-green panels (#1c3a13) rather than drop shadows
  • Fully-rounded pill geometry on buttons, nav and tags (border-radius 9999px), cards at 16px, large cards at 32px
  • Light humanist sans display set at 300-350 weight, tightly tracked, for calm editorial authority over a hard pharma look (here Seed Sans / Seed Sans Mono)
  • Hero type scale topping out near 48px set in three short lines, left-aligned over a generous left gutter, sub at ~16-18px
  • Dual-CTA hero pattern: a solid pill primary (Take the Quiz) beside an underlined-text secondary (Shop Now with arrow)
  • Off-centre split hero: text held in the left third, full-bleed lifestyle product photo flooding the right two-thirds

Do not copy

  • The Seed wordmark and the trailing-dot/asterisk logo lockup
  • Proprietary Seed Sans and Seed Sans Mono typefaces (substitute a light humanist sans + a mono)
  • Product names and trademarks (DS-01, AM-02, PM-02, DM-02, Daily Synbiotic)
  • The exact frosted-jar product photography and the four-jar-on-timber-table hero shot
  • The specific lime-on-green announcement copy (Is DS-01 Daily Synbiotic Right For You?)
  • Supplement and microbiome health claims and the gut-health category framing