Scout Studios
scoutstudios.com.au/The reference for a warm, editorial multi-studio wellness brand: cream #FFF9EB canvas, deep forest #184529 top bar and burgundy #6F2D1D ink, an all-lowercase Bagoss Standard hero over a full-bleed shopfront film, and pill-tag class labels running as an infinite marquee.
Fitness flagship
Design tokens
background
surface
text
textMuted
accent
tone1
tone2
- display
- Bagoss Standard
- body
- Sohne
- mono
Do / Don't
Reference it for
- cream #FFF9EB page background with pure #FFFFFF content cards, so nothing reads stark white
- deep forest-green #184529 promo bar pinned above the header (holds the July sale line)
- burgundy #6F2D1D as the primary ink and accent colour instead of black, with muted #7A5F83-ish brown #7A5F53 (rgb 122,95,83) for secondary text
- all-lowercase display hero set in Bagoss Standard SemiBold (~48px, line-height ~1) reading 'pilates and yoga for everybody'
- Sohne (Kraftig 500 / Buch 400) for all body and nav, a clean grotesque paired against the quirkier Bagoss display
- outlined pill button with inline circular arrow icon for 'book now' (border, 100px radius, transparent fill)
- 100px / 999px fully-rounded pills for the class taxonomy tags (essentials / reformer pilates / yoga / barre)
- infinite horizontal marquee of category chips, each pairing a small descriptor over a bold class name
Do not copy
- the Scout wordmark and its custom ligatured logotype
- the exact burgundy-on-cream palette lock (#6F2D1D + #FFF9EB + #184529)
- Bagoss Standard (licensed display face) and Sohne (licensed grotesque)
- real member testimonials, instructor names and the Sydney studio addresses (Redfern / Marrickville / St Peters)
- the shopfront hero photography and staff/member imagery
- brand-specific copy voice ('your Scout era', 'newbies', 'good vibes')
- the 'By Bandit' studio credit and 'hello different' sign-off