Revolut
revolut.comThe reference for full-bleed aspirational portrait photography fronted by huge tight-tracked white Aeonik Pro display type and a single black pill CTA, with a translucent in-app balance card overlaid on the subject.
Fintech flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Aeonik Pro
- body
- Inter
- mono
Do / Don't
Reference it for
- Oversized display headline (~89px) set in Aeonik Pro / a geometric grotesk with tight negative letter-spacing, two-word punchline ("Banking & Beyond")
- Full-bleed photographic hero where the subject is the background, with pure white type and subcopy laid directly over the image, no dark scrim
- Single dominant CTA as a black (#191c1f) fully-rounded pill (border-radius 9999px), text-only, no icon
- Frosted-glass product card floating over the photo (rounded ~22px, hairline white border, no shadow) showing a real metric like a balance figure
- Sign-up pill rendered white-on-image so it reads as the primary inverse of the black CTA in the same nav
- Slim top utility bar for country/region selection (flag pill + dismiss X) above the main nav
- Light, achromatic system colour set for content sections: Cloud White #f4f4f4 surfaces, Revolut Black #191c1f text, no mid-tones
- Intentionally flat elevation: depth from scale, light-on-dark and generous spacing rather than box-shadows
Do not copy
- The Revolut wordmark and its stylised lowercase 'R' logo
- The exact sky-blue hero photograph and the specific model/portrait
- The "Banking & Beyond" and "This is your bank, redefined" headline copy
- Licensed Aeonik Pro itself (substitute a comparable geometric grotesk)
- The £6,012 balance card and FSCS PROTECTED / Current Account Switch trust badges
- The exact brand palette as a verbatim system (Revolut Black #191c1f, Cloud White #f4f4f4)