Reform
reform-property.com/The reference for a full-bleed rendered-building hero with a giant Freigeist wordmark punched over it in #333333 on a warm greige #EBE9E8, letters overlapping the image so the type reads as architecture.
Architecture flagship
Design tokens
background
surface
text
textMuted
accent
border
- display
- Freigeist
- body
- Freigeist
- mono
Do / Don't
Reference it for
- Oversized 68px Freigeist wordmark (REFORM) set edge-to-edge across the viewport, letters straddling the hero image top
- Warm greige palette: page ground #EBE9E8, surface panels #E5E1DF, near-black ink #333333, with a deeper #1F1F1F for footer/menu blocks
- Freigeist (Helvetica-adjacent grotesk) as the single family across the whole site, weights 400 and 500 only
- Tight negative tracking on display type: -1.7px on the wordmark, -1.02px on the sub-hero, -0.36px on section heads
- Marquee ticker strip in the top bar looping ARCHITECTURE. INTERIORS. DEVELOPMENT.
- Split-utility header: CONTACT locked left, MENU locked right, ticker running through the middle
- Small serif-free sub-hero (Transforming the / landscape of / property development) sitting low-left over the render, near 20px
- Three-service stack (Architecture / Interiors / Build) each with a body paragraph plus a repeated LEARN MORE affordance
Do not copy
- The REFORM wordmark and the single-letter R monogram
- The specific rendered house/CGI hero imagery and project photography
- The exact greige palette pairing (#EBE9E8 / #E5E1DF / #333333) as a lift
- Freigeist itself (licensed foundry face) as the drop-in font
- The ARCHITECTURE. INTERIORS. DEVELOPMENT. marquee copy verbatim
- The SHIFTWALK studio credit and the ©2021 / RIBA chartered claims
- Brand-specific service blurbs about UK development and planning