Re Bath
www.rebath.com/A national bathroom-remodelling franchise that takes the dread out of a renovation - "Beautiful Bathrooms Made Easy", a coast-to-coast trust band, a "Find Your Local Re-Bath" map, a clear named process, a celebrity designer collab and a free-consultation form, all in a calm maroon-and-serif system that makes a daunting project feel handled.
Design tokens
- display
- freight-display-pro (serif)
- body
- Montserrat / Open Sans
- mono
Do / Don't
Reference it for
- Relief-through-process architecture for a high-anxiety home service: lead with "made easy", then systematically remove each worry (trust, locality, outcome, process, price).
- A "find your local [brand]" zip-code/map device that turns a national or multi-location business into a neighbourhood team (map-reveal + local proof).
- A clear, named, step-by-step process section that makes a scary sequence feel owned and predictable (the carried-timeline device).
- A design-styles gallery + a credible designer collaboration to let the buyer picture and trust the outcome.
- A calm premium system - a residential serif (freight-display-pro) + humanist sans, soft radii, one confident accent - that makes a daunting purchase feel handled.
- Always-available conversion: persistent phone, location selector and a "Free Consultation" form in the hero.
Do not copy
- The exact maroon #a32136 + slate-blue #415464 palette and the Re-Bath oval wordmark (re-skin to the client's palette).
- The Jenny Marrs collaboration, the specific franchise/location data and the project photos - these are Re-Bath's real assets. A rebuild uses the client's own.
- The heavy ad-pixel/marketing-script stack (247 requests). Rebuild lean on Astro.
Signature moves
promise-plus-pinned-consultation-form hero
the hero pairs a warm serif promise ('Beautiful Bathrooms Made Easy / fast, easy, more affordable than you might think') with a floating 'Schedule Your Free Design Consultation' form card pinned right, so the reassurance and the easy next step are both in view on the first screen.
find-your-local map locator
a centred 'Find Your Local [brand]' zip-code field over a faint US map turns a national/multi-location business into a neighbourhood team, removing the 'are they near me / can I trust them' worry.
named process + smooth settle, as anxiety-killers
a clear, named step-by-step 'Our Bathroom Remodel Process' makes a famously scary sequence feel owned and predictable, and a slow 0.38s multi-property settle (plus a btn-shine and a warm serif) makes the whole site feel calm and 'made easy'.
Related references
Antara Spa
strongBeauty
a Malaysian day spa that sells calm with one oversized Fraunces wordmark on a sun-warmed photographic hero, an earthy sand-brown-sage palette, and slow GSAP-and-Lenis scroll, the whole page tuned to feel like exhaling.
Caliber
strongTrades
a collision and auto-service chain whose site is a clean, trust-first conversion funnel, with "Online Estimate" and "Book an Appointment" front and centre, a confident dark-on-white system, and a single bold accent.
Greenwise Organic Lawn Care
strongOther
A Chicago/Milwaukee organic-forward lawn-care company that earns trust through values and locality - lush landscape photography on a warm navy-gold-cream canvas, a Cormorant Garamond serif, a "Why Choose Greenwise" reassurance band, a service-area map with an availability checker, and a sustainability commitment that makes "organic" feel credible rather than greenwashed.
Guidepost Montessori
strongChildcare Education
a warm, parent-facing Montessori network site built in WordPress and Elementor, lowercase Graphik headings each ending in a coloured full-stop, a soft cornflower-blue (#7AA9E1) and coral (#ED4944) palette on slate-blue body text, pill buttons and rounded-bottom image cards, gentle and trustworthy rather than clever.