Quip
www.getquip.coman oral-care brand that makes dental health feel friendly and modern rather than clinical, a clean mint-and-teal system, Poppins, soft pill shapes, with a shop, a store locator and a "find a professional" dentist network.
Design tokens
- display
- Poppins
- body
- Poppins
- sans
- Poppins
- support
- Lato / Open Sans
- mono
Do / Don't
Reference it for
- Making dentistry feel friendly, fresh and reassuring instead of cold and clinical.
- A calm modern health palette: deep teal and near-black on white with one bright mint accent (not blue-and-grey).
- Soft, approachable shapes (full pills, rounded cards, circular badges) for a friendly feel.
- Recall / ongoing-care / subscription framing, the dental equivalent of "come back every 6 months".
- A find-a-professional / locations pattern alongside the brand.
Do not copy
- The mint/teal palette and the quip product line are its identity; a practice should build its own brand and lead with care, not commerce.
- quip is product-led (it sells brushes); a dental PRACTICE must foreground booking, services and the dentists themselves (pair with one-medical for that spine).
- "Over 12 million mouths" is their scale claim; a local practice should use its own real proof (reviews, years, patients).
Signature moves
soft pill + circular-badge shape system
full pills (radius 1000px), 20px rounded cards and circular badges (100%) give a friendly, non-clinical feel under one bright mint accent on white
single friendly geometric-sans system
one warm geometric sans (Poppins) runs display and body across a wide 10-56px scale, replacing the cold dental cliche with weight contrast for hierarchy
recall / ongoing-care framing
recall, ongoing-care and subscription framing (the dental "come back every 6 months") sits alongside a find-a-professional / locations pattern
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