Pura Aventura

Reference it for

• The three-tier type system: a brush script (Boutique in Heaven) for the emotional hero line, a serif (Beirut Text/Display) for section and card headings, and Karla for all body/UI copy
• Hero pattern: full-bleed landscape photo, oversized 140px script headline in white, hand-drawn squiggle underline SVG beneath it, then a serif sub-line and a single pill CTA
• The ivory #FBF2E7 (rgb 251,242,231) background instead of stark white, warming every section
• Burnt-orange accent #B65F04 / #C35800 used sparingly for links, the 'Contact us' nav item, and hand-drawn underline SVGs
• Pill CTAs at 60px radius ('Start your journey' with a dropdown chevron) sitting on photography
• Trust bar above the fold: a slim olive-green top strip cycling Feefo 5-star / ATOL / B Corp accreditations, then a monochrome logo row of certification badges below the hero
• Card grid of itineraries: photo, serif title, price 'from £X,XXX pp', duration in days, and a small overlaid 'Bestseller!' / 'New!' flag ribbon
• Rounded card language at 15px radius with soft shadow rgba(27,35,43,0.09) 0 2px 10px

Do not copy

• The Pura Aventura wordmark and 'Travel Positive' script lockup
• The Boutique in Heaven, Beirut Text and Beirut Display licensed typefaces (source your own script + serif)
• The specific squiggle/brush-underline illustration SVGs and blob patterns
• The exact photography of the Azores, Patagonia and hydrangea hero shots
• B Corp, ATOL, ABTOT and Feefo accreditation badges (only real certified operators may show these)
• Itinerary names, prices and the 'purely Pura Experience' brand copy
• The olive-green + burnt-orange + ivory palette as a set (it reads as this brand)