Screenshot of Pryor Tzannes Wallis

Pryor Tzannes Wallis

ptwlaw.com.au/

The reference for dignifying an old-line law firm with a hand-drawn architectural illustration hero and a condensed Kepler display serif over a warm manila-and-gold palette (#988A6A gold on #E6E6E6 concrete).

Professional Services flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Nimbus-Sans
body
Typewriter BasiX
mono

Do / Don't

Reference it for

  • Line-drawing hero: a delicate ink-and-watercolour illustration of the actual office building (not stock photography) as the full-bleed hero, letting whitespace carry the calm
  • Massive condensed display serif for the wordmark: kepler-std-condensed-display set huge (52px header scale, letter-spaced), spacing PRYOR / TZANNES / & / WALLIS across the full width
  • Three-face type system: kepler-std-condensed-display for headings, nimbus-roman (serif) for body at ~18px/130%, nimbus-sans for eyebrows and menus at 12px uppercase 0.1em
  • Gold #988A6A (--colors-gold / --colors-highlight) as the single accent against black text and #E6E6E6 concrete background: restraint, no second colour
  • Deep navy #002639 (--colors-navy) reserved for footer and inverted contact sections, warmed by manila #FFFAEE (--colors-manila) panels
  • Muted supporting tints used sparingly: sky #BFD3E2, legal green #CBDBC9, ice #F5F5F5 for section differentiation without saturation
  • Vertical typewriter-run letter treatment (Typewriter BasiX font) spelling words letter-by-letter as a signature editorial device
  • Fluid clamp spacing scale (--space-* built with calc() interpolation between 1200px and 2400px viewports) for a truly responsive rhythm

Do not copy

  • The Pryor Tzannes & Wallis wordmark and the crest/monogram logo
  • The hand-drawn illustration of the 1005 Botany Rd Rosebery building (bespoke commissioned artwork)
  • The exact gold/navy/manila palette as a set (reads unmistakably as this firm)
  • Named people and their credentials (e.g. Angela Chan) and the client testimonial from Jands Pty Ltd
  • The 'OUR KNOWLEDGE, YOUR ADVANTAGE. SINCE 1954.' tagline and 'PT&W' abbreviation
  • The Kepler + Nimbus + Typewriter BasiX licensed font stack as a lift-in-place bundle
  • The specific Rosebery/Mascot location copy and the exhaustive legal-service taxonomy wording