Permanent Collection
permanentcollection.comThe reference for gallery-quiet object retail: pure black on white, letter-spaced GranbyEF-Light nav sitting on top of a single full-bleed still-life photograph, with SabonLTPro carrying every price and caption.
Retail flagship
Design tokens
tone1
tone2
- display
- GranbyEF-
- body
- SabonLTPro
- mono
Do / Don't
Reference it for
- Near-monochrome discipline: text rgb(0,0,0) on background rgb(255,255,255), a lone footer/panel graphite rgb(17,18,18), and one whisper grey rgb(157,156,156) for muted labels
- Wordmark set in GranbyEF-Light, all-caps, with the wide 2.608px tracking that reads as a museum plaque rather than a logo
- SabonLTPro (a Times-family serif) doing the working typography: product titles, captions and prices, mostly at 13.04px/16px, tight and unbossy
- The tiny 13.04px caption size at 0.64px letter-spacing for product names and material descriptions ('Ceramic mortar with wooden pestle')
- Full-bleed hero: one editorial still-life photo edge to edge under a thin sticky nav, with the section title set BELOW the image, not overlaid
- Restrained nav row (Shop, Alice's Collection, Journal, About, Makers, Newsletter, Login) with an italic-serif active state and a bare 0-count cart glyph
- Content max-width around 1224-1296px, generous white margins, products in an unhurried grid rather than dense merchandising
- Prices shown plainly ($1,627.00) with status words ('pre-order', 'Out of Stock') as flat lowercase labels, no badges or pills
Do not copy
- The Permanent Collection wordmark and its exact GranbyEF-Light letter-spaced treatment
- The licensed retail fonts SabonLTPro and GranbyEF-Light themselves
- The named-maker roster and their collections (Alice Waters, Martino Gamper, Max Lamb, Ryan Preciado)
- The trademarked product names ('Original Copper Egg Spoon', 'Alice's Kitchen Basket') and their copy
- The specific still-life photography (watermelon, eggs on glass) and any product imagery
- The Trade Program copy and the exact Chez Panisse / Alice Waters brand story
- The Shopify cart/glyph iconography wired to this store