People S Yoga
www.peoplesyoga.org/The reference for a warm, culturally-rooted yoga studio that runs olive-green (#818628) full-bleed against a hand-drawn photo cutout, a serif-italic two-line headline, and a pink (#e8ade4) infinite marquee that turns the mission into motion.
Fitness flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Boogy Brut
- body
- acumin-pro
- mono
Do / Don't
Reference it for
- Split hero: solid olive-green (#818628) panel on the left with a curved organic edge cut into a bright sky photo of diverse people mid-movement
- Two-line display headline mixing weights and cut: roman then italic ('A Practice in / Possibility') set in Boogy Brut Web at ~90px on cream (#f7f1ea)
- Boogy Brut Web (a warm quirky display serif) for headlines paired with Acumin Pro for all body and nav, weight 700 dominant
- Pill CTA button ('EXPLORE CLASSES') filled lime (#ebf5ca) with 200px full-round radius and uppercase Acumin
- Full-width pink (#e8ade4) marquee band scrolling uppercase mantras ('SOFTEN YOUR MIND / INSPIRE YOUR CORAZON / STRENGTHEN YOUR BODY') with little sun-motif separators
- Bilingual English/Spanish copy woven into the marquee and headlines ('corazon') as an identity signal, not a translation toggle
- Warm brown (#482812) as the primary text ink over beige and lime section backgrounds, never pure black
- Hand-drawn doodle overlays (loops, tulips, squiggles in lime and pink) scattered over the hero photography
Do not copy
- The People's Yoga wordmark and its sun/flower glyph logo
- Boogy Brut Web as the exact display face (licensed, brand-defining)
- The specific olive+pink+lime palette lifted as a whole
- Photos of the real students and instructors
- Brand-specific mantra copy ('Soften your mind, inspire your corazon, strengthen your body', 'Bend. Bond. Become.')
- The 'A Practice in Possibility' headline and 'A Practice in Possibility' voice verbatim
- @peoplesyoga handle and the AS SEEN IN partner logos