Pelorus

Reference it for

• Full-bleed aerial/landscape hero photography under a thin white top nav plus a centred wordmark logo, letting the image do the talking
• MFred condensed display face in ALL-CAPS with generous letter-spacing (1.2px to 7.2px) for hero and section headlines, e.g. TRAVEL THAT MOVES YOU
• A tri-font system: MFred for condensed display, Montserrat 400/500/600 for body and nav, and Berlingske Serif Text (light 300) for small italicised serif captions like Rooted in sustainability
• Single-accent discipline: burnt orange #F38B00 (rgb 243,139,0) reserved only for the ENQUIRE button, footer headings, social icons and hover states, with #DB7E08 as the hover-darkened variant
• Warm neutral base of stone #EBE9E6 section backgrounds, charcoal #535353 footer, and olive-grey #66665D body text instead of true black
• Fully pill-shaped buttons (border-radius 9999px, used 26 times) as the only interactive shape language
• 1280px max-width content container centring long-form editorial and card grids over the wide neutral field
• Small-caps 12px nav and eyebrow labels with 1.2px+ tracking as the connective UI type

Do not copy

• The PELORUS wordmark and its compass-cross logo mark
• The proprietary MFred, Berlingske Serif Text and CupCakes font files
• The exact burnt-orange #F38B00 as a whole-brand signature colour
• The aerial desert/safari hero photography and all client trip imagery
• Founder and staff names and quotes (Geordie Mackay-Lewis, Jimmy Carroll, Savannah Varty, Gwen Nicol)
• Brand-specific copy lines like Journeys without limits or boundaries and Pelorus Junior
• The Pelorus Foundation / Pelorus Group sub-brand architecture (Travel/Yachting/Aviation)