Screenshot of Paolo Cottini

Paolo Cottini

www.paolocottini.it/

The reference for layering an oversized Bebas Neue condensed headline directly over a product hero shot with a hand-drawn signature scribble bridging the two, on a quiet sage-green field.

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Cardo
body
Bebas Neue
mono

Do / Don't

Reference it for

  • Bebas Neue condensed at 72px/88px line-height, letter-spacing 3px, set in white on a muted ground, big enough to bleed behind the product
  • the signature scribble motif: a scrawled sage-tinted line drawn across the headline and bottle to tie type, product and founder together
  • sage-green hero field (roughly #A9B4A2) as a calm backdrop that lets a dark bottle and white type both read
  • Cardo serif italic for the founder pull-quote ('La differenza tra fare un lavoro e farlo per passione e il risultato') against Bebas for headings, a serif/condensed-grotesque pairing
  • black full-bleed nav bar with a fixed 123px header height, centred wordmark logo, it/en/de language toggle far left, hamburger far right
  • the black product-lineup band: bottles shot on pure #1D1D1D in an evenly-spaced single row, no cards, no shadows
  • duotone black-and-white craft photograph (hands in the grapes) paired 50/50 with a white text column carrying the quote
  • hand-illustrated vineyard map section with grape-cluster and house pins, a light grey line-drawing over the region

Do not copy

  • the Paolo Cottini wordmark and the handwritten founder signature scribble
  • the exact sage-green plus dusty-rose plus ink palette as a set
  • the specific wine labels, bottle renders and vineyard bottle-lineup photography
  • the hand-drawn Valpolicella region map illustration
  • real people and the black-and-white harvest hand photography
  • the Italian brand copy and the wine-name list (Amarone, Ripasso, Paco IGT, etc.)
  • the estate address and contact details in Fumane