Screenshot of Ouwens Casserly Oc Real Estate

Ouwens Casserly Oc Real Estate

www.ocre.com.au/

The reference for warm-editorial real estate: a full-bleed terracotta (#AB592A) split hero paired with a bone-cream (#FAF3EB) body and the Rondelle display serif, so a property agency reads like a lifestyle brand instead of a listings portal.

Real Estate flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Pylon
body
Rondelle Regular
mono

Do / Don't

Reference it for

  • Split hero: solid terracotta (#AB592A) left half carrying the headline over a full-height lifestyle photo on the right, headline anchored low-left not centred
  • Rondelle-style display serif for headings (48px hero 'Let's Make It Happen', ~40px section titles) against a Pylon-style humanist sans for body/nav at 14-20px
  • Warm neutral system: bone paper #FAF3EB background, deeper cream #F2E3CF panels, tan #C0A591 accents, near-black #0A0A0A text
  • Cream pill CTA on the terracotta hero ('Get a Property Estimate') with a 9999px radius and inline arrow, a low-key alternative to a loud button
  • Inline address-search bar wired straight into the hero with tabbed intent ('Sell / For Sale / For Lease') as an underlined text toggle, not a dropdown
  • Awards ticker strip along the hero base scrolling REIA/REB accolades in small 11px caps, social proof without a logo wall
  • Four-up 'value' card row (Find An Agent / Sell / Lease / OC First) each an image with a caption and an underlined text link
  • Latest Properties grid with a filter tab row (All / For Sale / Sold / For Lease / Leased / OC First) and 2-up then 4-up masonry of listing cards with Bed/Bath/Car meta and price

Do not copy

  • The 'OC' / Ouwens Casserly monogram and wordmark
  • The exact terracotta-and-bone brand palette as a set (it reads unmistakably as OC)
  • Rondelle and Pylon (proprietary licensed typefaces, not free to redistribute)
  • The Adelaide/South Australia and 'Proudly South Australian' positioning copy
  • The REIA / REB / REA award claims and named accolades
  • Real agent, staff and client photography and the family lifestyle hero footage
  • Actual listing addresses, prices and the RLA licence numbers