Osip

osiprestaurant.com/

The reference for a full-bleed split-screen photographic entry gate, warm bone #FBFAF9 ground under a bespoke Bruton serif, that treats a restaurant homepage like the cover of a book.

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
display
Bruton
body
BrutonMedium
mono

Do / Don't

Reference it for

  • Full-viewport split-screen hero: two edge-to-edge dusk photographs meeting at centre, with a line-drawn monogram logo straddling the seam
  • Warm bone/off-white ground rgb(251,250,249) instead of pure white, paired with pure black rgb(0,0,0) text and hairline rules
  • A single bespoke serif carrying the whole site (BrutonMedium, one 400 weight, 62 uses) so type IS the brand
  • Restrained micro type scale: nav and labels at ~13-15px (12.8/13/14.4/15.2px) with generous 23-24px line-height
  • Widely letter-spaced small-caps entry cue set right (Click to enter) as the only call to action on the gate
  • Editorial section pattern: uppercase category label (THE RESTAURANT / PRIVATE DINING / THE ROOMS) over a soft sentence of prose
  • Place-anchored storytelling copy that names the landscape and building age (300 year old inn, Somerset hills, pine forest) instead of selling
  • Multi-CTA menu blocks that offer parallel routes (Sample tasting Menu / Brochure / Enquire / Photo Essay) rather than one funnel

Do not copy

  • The Osip wordmark and the interlocking O-S line-drawn monogram
  • The bespoke BrutonMedium typeface (proprietary, licensed to the brand)
  • The specific farm and dahlia-field dusk photography and the man-in-the-polytunnel image
  • Real venue details: 25 Kingsettle Hill Bruton, phone, and the osiprestaurant.com addresses
  • The Everything In Between design credit and @merlin_johnson handle
  • Brand-specific copy like 'an expression of the Somerset landscape' and 'a holistic destination'