Screenshot of Original Travel

Original Travel

www.originaltravel.co.uk

The reference for luxury tailor-made travel: a full-bleed muted-teal video hero fronted by an oversized flared-serif display headline (Classico) over a spa-quiet aqua/sand palette (#7bc5c4 on #F1F0EC), where a grotesk body face does all the reading.

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
FoundersGrotesk
body
FoundersGrotesk
mono

Do / Don't

Reference it for

  • Full-bleed autoplay video hero with a play/pause + mute control pinned bottom-left/right and a double-chevron scroll cue centred at the fold
  • Oversized display headline in a flared high-contrast serif (Classico) at ~90px, tight tracking, set in white over video, with a small grotesk sub-line ('A different take on travel') below
  • Two-face system: grotesk sans (FoundersGrotesk, Arial fallback) for all body/nav at 15-16px, reserved serif display only for the hero and section titles
  • Pill everything: fully-rounded 60px search field and 'Not sure where to go?' button sitting side by side under the hero headline
  • Spa-quiet aqua accent #7bc5c4 with a darker hover/link teal #52adac and #3D8B8A, used sparingly against warm neutrals
  • Warm-neutral surface ladder: sand #F1F0EC, stone #EAE9E5, coffee-lighter #f7f5f3, on white #ffffff, black #000000 ink
  • Generous rounded cards: --border-radius 1.25rem (20px) and a 15px small radius, with a soft 0 30px 70px rgba(0,0,0,0.3) lift on feature panels
  • Two-line stacked section eyebrow pattern ('Our Concierge / Service', 'Destination / Specialists') as the recurring block header

Do not copy

  • The ORIGINAL TRAVEL wordmark and 'BY VOYAGEURS DU MONDE' endorsement lockup
  • The underwater swimmer hero video and any Original Travel destination photography
  • Classico as the literal display face if you cannot licence it; pick your own flared serif
  • Brand copy lines like 'Truly tailor-made holidays' and 'Life is in The Detail'
  • The Feefo reviews badge and the real published client testimonials (J - UK, K - UK etc.)
  • Named brand services: Original Traveller, Original Diving, Our Concierge Service
  • The exact aqua-on-sand palette as a wholesale lift; reuse the structure, reskin the hues