Origin

Reference it for

• Split hero: full-height lifestyle photo hard-left, copy column right on pearl #fceee5, so the image reads as a clean vertical band rather than a background
• Ruby #79242f as the ink for oversized display headlines (DM Sans 700, 56-60px) instead of near-black, warms every heading without a colour shift
• Full-bleed coral #eb5e54 header bar with white nav and a bordered pill CTA (Book Now), colour-block navigation instead of the default white sticky bar
• Layered wave ribbons in a coral-to-tan gradient (#eb5e54 -> #ed806b -> #faba99 -> #ffdecf) as a section divider at the base of the hero, painterly not geometric
• Trust badge pill above the H1 (Covered by Insurance, light-pink #ffdecf fill, shield glyph) to lead with the objection you kill first
• Pill everything: 8px radius on cards/badges, 24px radius on soft containers, 50% on avatars, the whole system is rounded
• Two-CTA pairing, an outline pill (Take Our Quiz) beside a filled coral pill (Schedule Visit), soft primary/secondary hierarchy
• In-content phone mockup with a coral app header and Up Next card, floating over the hero photo to show the product without a separate section

Do not copy

• The Origin. serif wordmark and the O. app-icon monogram
• The exact ruby-coral-pearl clinical palette (#79242f / #eb5e54 / #fceee5) reads unmistakably as Origin
• Gopher (the licensed Typekit secondary face) and the specific DM Sans pairing
• The layered coral wave-ribbon motif as a signature divider
• Real patient photography, testimonials, and named advocates (Ilana Glazer quote)
• Pelvic-health-specific copy and the there's no such thing as TMI line
• The Vogue and physician endorsement lockups