Nalata Nalata

Reference it for

• Whole-page serif system in ff-scala (Scala) at small sizes: body 13-15px, product/nav labels 13px, only headings reach 19-30px, so the type feels like a printed catalogue not a website
• Near-white product staging: #FFFFFF and light-grey (#EEEEEE / #EFEFEF) backgrounds let full-bleed still-life photography carry the hero
• Single warm accent used sparingly: coral #FF7D65 (rgb 255,125,101) for links, hover states and small fills against an otherwise black/grey/white palette
• Ink-not-black secondary text: greys #4D4D4D and #949494 for captions and metadata instead of pure black, keeping the page quiet
• Hand-lettered script wordmark as the only decorative element in an otherwise typographic layout, the logo IS the brand mark
• Full-bleed image hero with centred serif title + italic subtitle (Nezen / Futons and Bedding by Iwata) and an underlined uppercase micro-CTA (VIEW THE COLLECTION)
• Wide restrained container maxima (1665px / 1605px) with generous whitespace framing centred content
• Uppercase, letter-spaced nav labels (0.25px tracking) at 13px: SHOP / JOURNAL / EXHIBITIONS / ABOUT, minimal and evenly weighted

Do not copy

• The hand-drawn 'nalata nalata' script wordmark, it is a bespoke brand signature
• The exact coral #FF7D65 as your accent, pick your own single warm hue
• Real product and still-life photography (the Iwata futon, brand catalogue shots)
• The specific Japanese maker/brand names (Azmaya, Hender Scheme, Sori Yanagi, etc.)
• Store-specific copy and details (2 Extra Place address, hours, the Nezen exhibition framing)
• The Noto Serif JP fallback tied to their Japanese-goods identity
• The catalogue category taxonomy (Dining, Bed and Bath, Housekeeping) as-is