Montauk Yacht Club
montaukyachtclub.com/The reference for coastal-resort hospitality: a full-bleed marina video hero under a wide-tracked DressCode wordmark, then editorial cream (#FBF7F1) sections carrying deep-navy (#0C1E2C) text and a muted brass (#877448) accent.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- DressCode
- body
- FSNeruda-Light
- mono
Do / Don't
Reference it for
- Full-viewport video/photo hero with a centred wide-letterspaced wordmark (DressCode, ~2.5px tracking, uppercase) over an aerial marina shot
- Two-tier logo lockup: big tracked title with a small caps sub-label ('RESORT & MARINA') beneath
- Persistent framed RESERVE button top-right (navy fill #0C1E2C, thin 1-2px radius, white tracked caps) as the single always-on conversion anchor
- Warm editorial palette: cream page #FBF7F1 / #FCF8F1, ink text #1A1815, deep navy #0C1E2C, sage-slate #253843, brass accent #877448
- Alternating full-width image + text 'chapter' sections, each with a short serif-toned headline, a paragraph of relaxed prose, and one tracked-caps CTA (EXPLORE DINING, RESERVE A COURT)
- FSNeruda-Light body at 18px with 27px line-height for airy, unhurried reading
- All CTAs and eyebrows in uppercase with generous 2.1-2.5px letter-spacing to signal luxury restraint
- Small pill-shaped 'EXCLUSIVE OFFER' dismissible tab pinned bottom-left over the hero
Do not copy
- The 'MONTAUK YACHT CLUB' wordmark and 'RESORT & MARINA' lockup
- The proprietary FSNeruda and DressCode licensed typefaces
- The Proper Hotels / The Collective parent-brand endorsements and footer lockups
- The specific aerial marina footage and Star Island property photography
- Named brand partners (Aesop, Nespresso, ELEMIS, Alba Spiaggia, JOB Surf)
- The exact address, phone, @montaukyachtclub handle and reservation copy
- The invented 'Distinctly Montauk' / 'Welcome Aboard' section headlines verbatim