Mishcon De Reya 2
www.mishcon.com/The reference for a law firm that reads like a magazine: a full-bleed near-black hero (#000) carrying a Bodoni 11 serif display over a moody editorial still, with #d83912 vermilion as the single live accent against HelveticaNowDisplay body.
Professional Services flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
- display
- Bodoni 11
- body
- HelveticaNowDisplayRegular
- mono
Do / Don't
Reference it for
- Editorial-newsroom homepage for a services firm: lead with a magazine cover story ('Could the dollar lose its dominance?') over a cinematic photo, not a stock-hero platitude
- Near-black canvas: background #000 / #101010 with white #fff type, so a single warm accent does all the colour work
- The one-accent discipline: brand vermilion #d83912 for links, logo, and the search-icon; nothing else competes
- Bodoni 11 (Book, 400) as the serif display face paired with HelveticaNowDisplay (Regular/Medium/Light) for UI and body, a Didot-lineage serif over grotesque sans
- Fluid clamp type ramp: display clamp(3.5rem,6vw,5rem) down to body clamp(.875rem,2.5vw,1rem); dominant sizes 14/16/18px
- A hero image-strip thumbnail carousel bottom-right (4 stacked stills) that swaps the full-bleed background film
- Wordmark lockup with an italic tagline underneath: 'It's business. But it's personal.' set small under the serif logo
- Four-column services row (Disputes / Innovation Economy / Private Wealth / Real Estate), each a serif heading + one-line promise + 'Read more'
Do not copy
- The Mishcon de Reya wordmark and the 'It's business. But it's personal.' tagline
- The exact vermilion #d83912 as the sole brand identity cue
- The licensed HelveticaNow + Bodoni type pairing (both are paid faces)
- The dollar-coin / currency film and the specific editorial stills in the carousel
- Named practice areas and office roster (London, Cambridge, Oxford, Hong Kong, Singapore, UAE)
- The article headlines, bylines, and MDR sub-brand names (MDRi, MDR Lab, Mishcon Academy, Jazz Shapers)