Metalab

The reference for an editorial agency masthead where an ultra-light PP Eiko serif headline (We / Make / Interfaces) is split across the viewport around a single glossy indigo-black image card, annotated by whisper-quiet grotesque metadata.

Agency Home flagship

Design tokens

background

surface

text

textMuted

accent

border

tone1

tone2

display: PP Eiko
body: Basis Grotesque Pro
mono

Do / Don't

Reference it for

Headline as page layout: break a three-word statement into words parked at far-left, far-right and lower-left, wrapping a central image rather than sitting in one block
PP Eiko (or any ultra-light display serif, weight 200-300) at ~88px as the sole hero voice, near-black #111 on bone #ffffff
Basis Grotesque Pro at 12px uppercase, wide tracking, for editorial marginalia (EST. 2006, BC, CA, 5:10 EDT) floating beside content
A single large elevated image card with a generous ~50px corner radius as the only object on the canvas
Live-feel metadata: a location label plus a running local-time clock as ambient annotation
Achromatic system: bone background, near-black text, no brand accent colour, colour enters only through the photographic card
Massive negative space as the primary compositional material, no borders, no shadows, no dividers
Serif/grotesque dialogue: one expressive light serif for statement, one precise small grotesque for every functional label

Do not copy

The MetaLab name, wordmark and EST. 2006 provenance line
The specific glossy latex/indigo hero still (a signature commissioned art image)
The exact We / Make / Interfaces copy and its off-grid split placement
PP Eiko itself as a licensed face; substitute a comparable light display serif per brand
The BC, CA location and EDT clock as literal on-page facts