Marshall White 2
www.marshallwhite.com.au/The reference for prestige-property restraint: a full-bleed cinematic interior hero over near-black ink #00101F, an all-caps Untitled Sans nav, and a single floating BUY/search bar as the only interruption.
Real Estate flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Untitled Sans
- body
- Untitled Sans
- mono
Do / Don't
Reference it for
- Full-bleed video/photo hero with zero overlay text, the property image IS the message; nav floats over it in white
- Near-black brand ink #00101F (not pure black) paired with #ffffff, a slate-blue accent rgb(145,158,188)/#919EBC for meta and links
- Untitled Sans as the whole system voice: all-caps 14px nav with wide tracking, 18px body, 38px headings at 46px line-height
- The Georgia/serif secondary for editorial listing addresses and prices, a deliberate old-money counterpoint to the grotesk
- A single floating search module (type-dropdown + freeform suburb field + Filter + magnifier) as the hero's one interactive element, 4px radius on inputs
- Listing card grid where price sits as a plain line under an all-caps address (53-57 PARK STREET, SOUTH YARRA / $29,950,000), bed/bath/car/land as bare numbers
- Section labels as terse all-caps kickers: LEADERS IN PRESTIGE PROPERTY, OUR AGENTS, SUBURB INSIGHTS, each with a quiet View More
- Very soft slate box-shadow rgba(176,185,207,0.3) 2px 2px 30px for lifted cards, no hard borders
Do not copy
- The MARSHALL WHITE serif wordmark and the exact letter-spaced logotype
- HW Cigars, the licensed display serif powering the wordmark
- The exact ink #00101F + slate #919EBC pairing as a whole palette
- Real listing photography, addresses, prices and agent portraits
- Brand copy: LEADERS IN PRESTIGE PROPERTY, DISTINCTIVELY MARSHALL WHITE, 60 YEARS OF EXCELLENCE
- The Open Magazine masthead and Marshall White Foundation naming
- Melbourne-suburb specificity (Toorak, South Yarra, Mount Eliza) that ties it to one market