Screenshot of Lucciano S

Lucciano S

luccianos.net/en/

The reference for a premium gelato brand told cinematically: a full-bleed drone/atelier video hero on near-black #222, giant SilkSerif display headline (#IL MAESTRO DEL GELATO) split two-tone across the footage, with a candy-shop pastel product palette carrying the sweetness.

Hospitality flagship

Design tokens

background
surface
text
accent
border
tone1
tone2
display
SilkSerif
body
Calibre
mono

Do / Don't

Reference it for

  • Full-bleed autoplay video hero (muted-toggle bottom-left, dot pager bottom-right) on a near-black #222 stage that lets the food/architecture footage carry the whole first screen
  • Two-typeface pairing: SilkSerif display (weights 300/500 italic/900) for the emotive headline against Calibre (900/700/400) for nav, labels and body
  • Enormous display type: hero heads run 208-254px with tight -6.99px letter-spacing, so the words become the layout
  • Two-tone headline treatment: white outline-serif over the video with the second line filled solid ('#IL MAESTRO / DEL GELATO')
  • Near-monochrome base (#222 ink, #ffffff paper) deliberately kept quiet so the pastel product swatches (peach #fbccc6, butter #ffe486, chartreuse #edef7c, cocoa #be8671) pop as the only colour
  • Pill CTAs at 100px radius ('DISCOVER LUCCIANO'S CENTRAL', 'CHECK OUT OUR SHOPS') sitting inside or beside imagery
  • Product carousels: per-flavour cards with a soft pastel background, a name in Calibre Black and a short tasting-note paragraph at 18px / 21.6px line-height
  • Overlapping-frame shops section: a large storefront photo with a smaller interior card layered over it on a dark panel, with a circular arrow control

Do not copy

  • The Lucciano's script wordmark and the #ILMAESTRODELGELATO / 'IL MAESTRO DEL GELATO' hashtag lockup
  • The nutcracker/King mascot figures and character ice-pop shapes (Oli King, Minion, etc.)
  • SilkSerif and Calibre themselves as literal font choices (both are licensed; pick your own display serif + grotesque)
  • The real maestro/chef photography and the specific storefront and interior shots
  • Brand-owned flavour names and their tasting-note copy (Mascarpone & Berries, Tiramisu, Sorbet Supreme 80%, etc.)
  • The exact pastel swatch set as a system; it is keyed to specific product SKUs
  • 'Powered by IURCO' and any of the franchise/openings news copy