Lovevery 2
lovevery.com/The reference for warm, high-trust childhood-development retail: full-bleed photo hero with white overlay copy, deep indigo #202EA8 as the single hero-CTA colour, and BrownPro geometric sans carrying a clean, calm 68px display.
Childcare Education flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- BradfordLLWeb-Medium
- body
- BrownPro
- mono
Do / Don't
Reference it for
- Full-bleed edge-to-edge photo hero with copy anchored right, white text over image (no scrim card), rating microline sitting above the display headline
- Deep indigo primary #202EA8 (rgb 32,46,168) used only for the top promo bar and the solid hero CTA button, giving one unmistakable brand action colour
- BrownPro geometric sans (fallback HelveticaNeue/Helvetica/Arial) as the whole type system, 400 body and 700 display, warm-neutral ink rgb(66,65,64)
- 68px display headline (line-height 68px), stepping down through a 40/42/45/48px sub-scale to 18px body and 14px meta
- Green-then-graphite wordmark treatment (LOV in accent green, EVERY in dark) as a logo lockup idea
- Five-star rating + social-proof line (4.9/5 from 21K+ happy families) placed as a trust kicker directly over the hero image
- Rainbow tape-stripe divider band under the hero to hard-cut from photo into content, a playful section transition device
- Warm off-white page grounds rgb(243,244,246) and rgb(249,248,243) for calm content sections against pure-white nav
Do not copy
- The Lovevery wordmark and its green LOV / dark EVERY lockup
- The exact deep-indigo #202EA8 brand palette as your own brand colour
- BrownPro (a licensed proprietary face) as the literal font
- The ladybird / Play Kit product photography and real baby-and-parent imagery
- Brand-specific copy: Play Kits, Play Guide, My New Life podcast, the 4.9/21K rating claim
- The rainbow tape-stripe motif as-is (it is a recognisable Lovevery signature)
- The 90% brain-growth stat and its framing