Screenshot of Love My Human

Love My Human

www.lovemyhuman.co.uk/

The reference for anchoring a luxury e-commerce shop in a full-bleed hand-drawn street-scene illustration, coral #EA5355 header over cream #FCF7EB, condensed Fjalla One caps against Figtree body.

Retail flagship

Design tokens

background
surface
text
accent
tone1
tone2
display
Fjalla One
body
Figtree
mono

Do / Don't

Reference it for

  • A single edge-to-edge hand-illustrated line-drawing hero (a London street scene with dogs) as the whole first viewport, no photography, no product grid up top
  • Warm cream canvas rgb(252,247,235) / #FCF7EB carrying the entire page instead of white, with true white reserved for cards
  • Coral accent rgb(234,83,85) / #EA5355 driving the sticky header bar, announcement strip and every CTA / review-star colour
  • Ink-not-black body text rgb(63,64,64) / #3F4040 for softer contrast on the cream (near-black #121212 reserved for buttons)
  • Condensed uppercase display via Fjalla One at 40-72px paired with Figtree 14-16px body, letter-spacing 0.4-0.6px on nav caps
  • A boutique retail nav that leads with experiences (DAYCARE, GROOMING, CAFE, ACADEMY) not just SHOP, signalling a physical destination brand
  • Zero-radius, hard-edged everything: 0px button radius, 0px card corners, only variant pills at 40px round
  • Flat, shadow-free product cards (shadow-opacity 0.0) on a 5-across max-width 1200px grid, left-aligned card text

Do not copy

  • The LOVE MY HUMAN paw-print wordmark and logo
  • The exact bespoke London street-scene illustration and its characters, dogs and black cab
  • The precise coral/cream/olive palette lockup as a set
  • Brand copy like 'London's Luxury Pet Boutique' and 'WHERE BEAUTY MEETS PRACTICALITY'
  • Named products (Dupree II, Nuvola Harness, LMH Dog Deli) and their pricing
  • The Drool studio credit and any TV-appearance / press logos
  • Fjalla One + Figtree as a mandatory pairing (swap to fit the brand)