Screenshot of Lina Stores

Lina Stores

www.linastores.co.uk/

The reference for a heritage Italian deli-restaurant group that runs a full-bleed split-screen photographic hero (EAT AT LINA / SHOP AT LINA) over a soft pistachio-green chrome (#d0e7dc) set entirely in a custom uppercase geometric sans (Lina Sans).

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
display
Lina Sans
body
Lina Sans
mono

Do / Don't

Reference it for

  • Full-viewport 50/50 split-screen hero: two edge-to-edge food photos, each with a white uppercase overlay label (EAT AT LINA / SHOP AT LINA) as the two primary destinations
  • Pistachio-green header and section bands from the real palette: --color-light-green #d0e7dc for chrome, --color-green #a7d9c7 and --color-dark-green #8ebbaa as deeper mint variants
  • Custom brand typeface 'Lina Sans' (light 400 + bold 700 only) carrying the whole site, letterspaced 1.2px in uppercase for nav and labels
  • Tight nine-step type scale topping out at just 32px (--font-size-h1); body sits at 15px, small at 12px, so headings stay restrained rather than oversized
  • Centred logo wordmark flanked by symmetrical nav clusters in a slim 60px header (--header-height)
  • 1.5px inset-box-shadow outline buttons (rgb(0,0,0) 0 0 0 1.5px inset) instead of filled fills, on a 50px button size
  • Location index as a repeating name / type / area triad (BREWER STREET, DELICATESSEN, SOHO LONDON) for a multi-site local business
  • Long editorial prose blocks (provenance, craft, people) beneath the hero to carry heritage founded-1944 storytelling

Do not copy

  • The 'Lina Stores' wordmark and the LINA STORES logo lockup
  • The custom 'Lina Sans' (LinaStoresBetaV07) typeface itself
  • The exact pistachio palette (#d0e7dc / #a7d9c7 / #8ebbaa) as a set, it reads unmistakably as Lina
  • The 'EAT AT LINA' / 'SHOP AT LINA' overlay copy
  • The specific London/Manchester location list and their real food photography (prawns, pappardelle)
  • The founded-1944 provenance story and 'CONTINENTAL PRODUCE IMPORTERS' tagline
  • The BAR LINA sub-brand naming