Land Of Ride

The reference for full-bleed editorial travel: a giant candy-pink Garamond display headline (#FFC2F7) laid straight over an edge-to-edge adventure photo, monochrome UI chrome, and a low pill CTA that splits one decision into two.

Hospitality flagship

Design tokens

background

surface

text

textMuted

accent

border

tone1

tone2

display: GaramondNarrow
body: FranklinGothicCondensed
mono

Do / Don't

Reference it for

Oversized display serif set in Garamond Light (72px) laid directly over full-bleed photography, no scrim, no card
Candy-pink headline #FFC2F7 as the sole colour against an otherwise black/white page, letting the photo carry the colour
Monochrome nav: FranklinGothicCondensed caps at 14px, split left/right (Adventures + About us | Community + Support), no logo lockup competing with the hero
The mixed-typeface system: Garamond serif for editorial voice, FranklinGothic for UI, plus a deep display library (CooperBlack, Sequel, RoadRage, Kabel) swapped per adventure for character
Eyebrow as inline mixed-weight run: 'HIGHLIGHTED TRIP' book + 'OF THE MONTH' demi, one line, letter-spacing 0.2px
A single black pill CTA at the base of the hero holding two choices split by a hairline divider ('Choose Land | Choose Ride'), italic accent words
Place-line in Garamond italic under the headline (20px) as caption, not label
3px near-square border radius as the house corner, applied consistently across 19 elements

Do not copy

The Land of Ride wordmark and the 'Choose Land / Choose Ride' brand line
The candy-pink #FFC2F7 as your own signature colour
The actual expedition names (Sushi Powder, Surf Ranch, Sands of Gobi) and their EUR pricing
The named adventure photography (Hakuba powder, Maldives surf) and the tagged @handle community shots
The specific display-font grab-bag (RoadRage, CheapsMan, AttackGraffiti) as-is
The 'only Newsletter worth riding' voice line
Real people, IG handles and trip captions from the community wall