Lamborghini Com
lamborghini.comThe reference for automotive-theatre hero staging: a full-bleed dark stage with a warm amber-to-black backlight gradient, a single grey hero vehicle, and a 120px UPPERCASE custom sans (LamboType) set hard against a flat white CTA.
Automotive flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- LamboType
- body
- LamboType
- mono
Do / Don't
Reference it for
- Full-bleed dark cinematic hero on near-black (#000000 / #181818) with the product centred and rim-lit
- Warm horizon-glow backdrop: a low amber-to-black radial/linear gradient behind the subject rather than a flat dark fill
- Oversized UPPERCASE display headline in a heavy industrial sans, 80-120px, white, two short stacked lines
- One flat white rectangular CTA (0px radius) with uppercase label plus a thin arrow glyph, bottom-left of the hero
- Zero rounded corners and zero drop shadows; separation comes from surface-colour steps (#ffffff to #f5f5f5 to #202020 to #000000) and 1px hairline rules
- Slim icon-only top bar: hamburger MENU label left, centred mark, compare and search glyphs right, all white over the dark stage
- Carousel controls as minimal hairline tick segments plus a hexagon pause button, low-contrast bottom-right
- Legal/spec microcopy (consumption, emissions) at ~10px in muted grey pinned to the hero base, never competing with the headline
Do not copy
- The Lamborghini raging-bull shield mark and centred logo lockup
- The LamboType custom typeface (substitute a licensed heavy industrial sans)
- Giallo Vivo #ffc000 / Giallo Ombra #917300 as a literal brand-colour pairing
- Model nameplates and wordmarks (URUS SE, TETTONERO CAPSULE)
- The licensed product photography and scroll video of the vehicles
- The hexagon motif lifted directly from the brand's geometry