Screenshot of Lamborghini Com

Lamborghini Com

lamborghini.com

The reference for automotive-theatre hero staging: a full-bleed dark stage with a warm amber-to-black backlight gradient, a single grey hero vehicle, and a 120px UPPERCASE custom sans (LamboType) set hard against a flat white CTA.

Automotive flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
LamboType
body
LamboType
mono

Do / Don't

Reference it for

  • Full-bleed dark cinematic hero on near-black (#000000 / #181818) with the product centred and rim-lit
  • Warm horizon-glow backdrop: a low amber-to-black radial/linear gradient behind the subject rather than a flat dark fill
  • Oversized UPPERCASE display headline in a heavy industrial sans, 80-120px, white, two short stacked lines
  • One flat white rectangular CTA (0px radius) with uppercase label plus a thin arrow glyph, bottom-left of the hero
  • Zero rounded corners and zero drop shadows; separation comes from surface-colour steps (#ffffff to #f5f5f5 to #202020 to #000000) and 1px hairline rules
  • Slim icon-only top bar: hamburger MENU label left, centred mark, compare and search glyphs right, all white over the dark stage
  • Carousel controls as minimal hairline tick segments plus a hexagon pause button, low-contrast bottom-right
  • Legal/spec microcopy (consumption, emissions) at ~10px in muted grey pinned to the hero base, never competing with the headline

Do not copy

  • The Lamborghini raging-bull shield mark and centred logo lockup
  • The LamboType custom typeface (substitute a licensed heavy industrial sans)
  • Giallo Vivo #ffc000 / Giallo Ombra #917300 as a literal brand-colour pairing
  • Model nameplates and wordmarks (URUS SE, TETTONERO CAPSULE)
  • The licensed product photography and scroll video of the vehicles
  • The hexagon motif lifted directly from the brand's geometry