Kinective Fitness Club
kinective.com/The reference for cinematic-luxe fitness branding: a thin wide-tracked PPWriter-Thin wordmark floated over a warm golden-hour full-bleed video, then an editorial ivory (#FFF8F1) magazine layout carried by rust-orange (#B75636) accents.
Fitness flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- TradeGothicLT
- body
- TradeGothicLT-Ext
- mono
Do / Don't
Reference it for
- Full-viewport golden-hour video hero with the brand name set giant in PPWriter-Thin (a hairline geometric display face, weight 100) centred at ~100px, letters spread wide so the wordmark reads as a horizon line
- Warm ivory canvas #FFF8F1 as the base rather than white, with beige #F1EBE5 as the second surface for alternating bands
- Serif editorial headlines (TradeGothicLT used at serif register) like 'Our Nature Is Movement' set large and calm against the warm ground
- Rust/terracotta accent #B75636 used sparingly for the gradient overlay behind the hero-band headline and for links, never as a fill flood
- Small all-caps EXPLORE labels in the extended TradeGothicLT-Ext with generous 1.71px letter-spacing as the repeated CTA rhythm
- Asymmetric two-column magazine sections: a full-bleed photo tile paired with a text block that sits low and left, big whitespace above
- A features grid of three even cards (Kinective Kids / The Spa / Zest Cafe) each photo-topped with a caption and an EXPLORE link
- Pill geometry: 100px fully-rounded buttons and 25px split radii (25px 0 0 25px) on the subscribe input
Do not copy
- The Kinective wordmark and the PPWriter-Thin lettered logo lockup
- The exact golden-hour training footage and all model/athlete photography
- The 'Our Nature Is Movement' / 'force of nature' brand copy line
- The proprietary licensed faces PPWriter and Trade Gothic LT (Extended)
- The Kin Cares / Zest Cafe / Kinective Kids sub-brand names and marks
- The specific rust-plus-ivory-plus-electric-blue palette combination as a whole
- The Texas-specific location and amenity copy ('fluffiest towels in Texas')