Screenshot of Kinective Fitness Club

Kinective Fitness Club

kinective.com/

The reference for cinematic-luxe fitness branding: a thin wide-tracked PPWriter-Thin wordmark floated over a warm golden-hour full-bleed video, then an editorial ivory (#FFF8F1) magazine layout carried by rust-orange (#B75636) accents.

Fitness flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
TradeGothicLT
body
TradeGothicLT-Ext
mono

Do / Don't

Reference it for

  • Full-viewport golden-hour video hero with the brand name set giant in PPWriter-Thin (a hairline geometric display face, weight 100) centred at ~100px, letters spread wide so the wordmark reads as a horizon line
  • Warm ivory canvas #FFF8F1 as the base rather than white, with beige #F1EBE5 as the second surface for alternating bands
  • Serif editorial headlines (TradeGothicLT used at serif register) like 'Our Nature Is Movement' set large and calm against the warm ground
  • Rust/terracotta accent #B75636 used sparingly for the gradient overlay behind the hero-band headline and for links, never as a fill flood
  • Small all-caps EXPLORE labels in the extended TradeGothicLT-Ext with generous 1.71px letter-spacing as the repeated CTA rhythm
  • Asymmetric two-column magazine sections: a full-bleed photo tile paired with a text block that sits low and left, big whitespace above
  • A features grid of three even cards (Kinective Kids / The Spa / Zest Cafe) each photo-topped with a caption and an EXPLORE link
  • Pill geometry: 100px fully-rounded buttons and 25px split radii (25px 0 0 25px) on the subscribe input

Do not copy

  • The Kinective wordmark and the PPWriter-Thin lettered logo lockup
  • The exact golden-hour training footage and all model/athlete photography
  • The 'Our Nature Is Movement' / 'force of nature' brand copy line
  • The proprietary licensed faces PPWriter and Trade Gothic LT (Extended)
  • The Kin Cares / Zest Cafe / Kinective Kids sub-brand names and marks
  • The specific rust-plus-ivory-plus-electric-blue palette combination as a whole
  • The Texas-specific location and amenity copy ('fluffiest towels in Texas')