Jackson Family Dental

The reference for warm high-end local dental care: two-weight split headlines set in Sen (light-grey lead line over a bold black phrase), edge-to-edge alternating dark-teal (#005163) and white bands stitched by an electric cyan (#6AE0F2) accent.

Health flagship

Design tokens

background

surface

text

accent

border

tone1

tone2

display: Work Sans
body: sen
mono

Do / Don't

Reference it for

Two-tone stacked headline move: a light 45-63px lower-case lead phrase ('your beautiful smile', 'excellence in') over a heavier 72-108px bold line, all in Sen sans
Sen for display at 400/500 weight paired with Work Sans / Open Sans for 16-18px body copy (line-height ~27px)
Full-bleed alternating section bands: near-black rgb(0,0,0) and deep teal #005163 photo sections handed off to clean white text blocks
Electric cyan #6AE0F2 used sparingly as the single accent: pill buttons, phone number icon, and one full accent band ('no insurance? no problem.')
Paired CTA pattern repeated down the page: a solid cyan 'call or text (816) 608-8457' button beside a ghost/white 'schedule now' button
Hero with real exterior signage photography, headline pinned bottom-left over a darkened left third for legibility
Expertise index as a bordered grid of service tiles (veneers, invisalign, same-day crowns) with hairline dividers, lower-case labels
Square-cornered buttons and near-zero border radius (mostly 2-3px) giving a crisp editorial feel against soft photography

Do not copy

The JACKSON FAMILY DENTAL wordmark and hanging-sign logo
Dr. Jesse Jackson / Dr. Andrew Rund names, staff photos, and patient portraits
Elizabeth E. testimonial copy and the '500+ 5-Star Reviews' claim
The exact #6AE0F2 + #005163 teal-cyan pairing as a lift-and-drop palette
Liberty / Kansas City location, address, and the (816) 608-8457 phone number
Brand-specific service naming (Yomi, Solea laser, GLO whitening, CEREC) and the 'Dental Website by Delmain' credit