Integrated Wealthcare
www.iwcglobal.net/The reference for atmospheric single-hue trust: a full-bleed #204287 radial-blur gradient hero with a giant #d5e8f0 Instrument Serif wordmark set off-centre, selling a boutique wealth advisory as calm, editorial and human.
Professional Services flagship
Design tokens
background
surface
text
textMuted
accent
tone1
tone2
- display
- Instrumentserif
- body
- Intertight
- mono
Do / Don't
Reference it for
- Full-viewport dark-blue gradient hero (#204287 base) built from a soft radial glow (--gradient-glass: radial-gradient(42.9% 47.1% at 64.28% 11.84%, #edf6fd, #d5e8f0)) with faint blob/photo bleeding through at low opacity
- Oversized two-line display wordmark in Instrument Serif at 99px (line-height 84px, letter-spacing 0.468px) in pale #d5e8f0, deliberately pushed to the right half of the frame
- Serif display / sans body pairing: Instrument Serif for headlines, Inter Tight Medium (500) for everything else at ~20px body (line-height 23px, letter-spacing -0.2px)
- Tiny uppercase utility labels (MENU, SCROLL DOWN, OUR SERVICES) in Inter Tight ~11.7px with positive letter-spacing 0.468px, spaced far apart at the frame edges
- Monochrome blue system: one hue laddered from #204287 dark through #6e9bd1 mid to #bcd3e9 / #d1e4f7 / #d5e8f0 / #edf6fd glass tints, plus rgba alpha steps (--dark-blue-10..50) for depth without a second colour
- Numbered service list (01-05) with a serif kicker headline per item and Inter Tight body copy, long-form and editorial rather than card-grid
- Custom cubic-bezier easing token (--easing: cubic-bezier(.65,-.01,.35,1)) and a named --hero-animation-time: 1.6s driving the entrance choreography
- Ghosted family/portrait imagery blended into the blue at very low opacity so photography reads as texture, not subject
Do not copy
- The Integrated Wealthcare / IWC name, the compass-cross rosette logo mark, and the 3200 Kelvin studio credit
- The exact #204287-to-#d5e8f0 blue-only palette as-is (it reads specifically as this brand)
- The medical-professional positioning copy ('who's ensuring your financial life is treated with the same care you offer your patients')
- The ghosted family/physician portrait photography
- Real contact details (admin@iwcglobal.net, 866.694.6292) and the legal/ADV disclaimer set
- The Instrument Serif wordmark lockup at that scale as a logotype
- The '30 years of experience' and other specific firm claims