Inigo
inigo.com/The reference for editorial estate-agency: a full-bleed split hero (period-home photo left, mulberry #744e59 field right) carrying an italic Big Caslon dateline and Adobe Caslon body over a warm dust-grey #dfdbdc canvas.
Real Estate flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
- display
- Big Caslon It
- body
- adobe-caslon-pro
- mono
Do / Don't
Reference it for
- The two-panel hero split: left half is a full-bleed property photograph, right half is a flat brand-colour field (mulberry #744e59) holding a small framed image + caption + button
- Italic display serif as the signature move: Big Caslon It sets the poetic dateline (Rose Tinted) at 66px in white over the colour field
- Adobe Caslon Pro serif for all body/captions (18-20px, 24px leading), paired with Soehne sans for nav and UI labels
- All-caps Soehne nav + buttons at 12px with heavy 1.5px letter-spacing (BUY / SELL / PRIME, ALMANAC / NEWSLETTER)
- Wordmark-as-logotype centred in the header, flanked by two nav clusters (left: transactional, right: editorial)
- The warm neutral canvas #dfdbdc with paper-grey surfaces #e8e5e6 / #f1f1f1 instead of pure white
- A period-appropriate accent family: mulberry #744e59, rose #f2dae7, sand #ccbba7, moss #475447, slate #4c5b61 as section-block fields
- Ghost/outline button with 1.5px-spaced caps label (VIEW SALES LISTING) sitting on a colour field, no radius
Do not copy
- The INIGO wordmark and its custom ligature-styled logotype
- The exact mulberry/rose/sand/moss palette as a set (it reads unmistakably as Inigo)
- Property listing copy, addresses, prices and the real estate photography
- The Duncan Campbell testimonial and any named person
- Big Caslon and licensed Adobe Caslon Pro / Soehne Web font files
- The Rose Tinted / A late 18th-century townhouse... editorial voice verbatim
- The Modern House / Almanac sub-brand structure