Historiska Hem

Reference it for

• Full-bleed photographic hero with the brand mark centred and vertically stacked (eyebrow FASTIGHETSMAKLERI / Bodoni wordmark / kicker INTERIOR & BYGGNADSVARD), hairline rules above and below the name
• Bodoni 72 Bold wide-tracked serif for the wordmark and display, paired with Poppins (300/400) for body and Unna serif for editorial passages
• Muted heritage palette pulled straight from tokens: sage --primary-color #7d8078, blue-grey --secondary-color #9fa4b5, dusty rose --tertiary-color #c8aba3, cream --quaternary-color #f7f1e1, lavender --additional-background #b7b1cc
• Warm off-white page background rgb(255,255,251) #fffffb instead of pure white, over near-black #212529 body text
• Three ghost CTA buttons on the hero (TILL SALU / SALJ MED OSS / KOMMANDE) as thin white outlined rectangles, uppercase Poppins, sitting directly on the photo
• Listing card grid where each property leads with status tags (VISNING 6 JULI, BUDGIVNING PAGAR) then location, address, rooms, sqm, price in a terse stacked line
• Uppercase nav with generous letter-spacing (1px / 0.48px tracked) and a hamburger, minimal chrome so the photography dominates
• Long-form philosophy section set as running editorial prose (Unna/Poppins 300) with a quiet LAS MER link rather than marketing bullets

Do not copy

• The HISTORISKA HEM Bodoni wordmark and the FASTIGHETSMAKLERI / INTERIOR & BYGGNADSVARD lockup
• The exact heritage colour set (#7d8078 sage, #c8aba3 dusty rose, #f7f1e1 cream, #b7b1cc lavender) as a fixed brand recipe
• The Swedish veranda/interiors photography and any real property photos
• Real listing data (addresses, prices, viewing dates like Kristallvagen 62, 3 495 000 kr)
• Brand-specific copy such as 'kuratorer av unika livsberattelser' and the pre-1970 heritage-homes positioning
• The Stockholm Art Week tie-in and 'Sveriges storsta maklarkonto pa Instagram' claim
• Company details: org-nr 559003-3998, info@historiskahem.se, the two office addresses