Heartcore
weareheartcore.com/en-gb/The reference for a boutique fitness studio that reads as a fashion house: near-black navy #0B101E, Sangbleu Sunrise serif display over full-bleed studio photography, and a split two-door hero that offers two ways in.
Fitness flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
- display
- Sangbleusunrise
- body
- rivieranights
- mono
Do / Don't
Reference it for
- Split hero: two side-by-side entry panels (Coreformer / Hot Pilates), each a small hand-drawn glyph, a Sangbleu Sunrise headline, one line of body, one outlined pill CTA
- Near-black navy #0B101E (rgb 11,16,30) as the dominant ink and dark-scene ground instead of true black, with pure white #FFFFFF type reversed over it
- Off-white page ground #F7F8F6 (rgb 247,248,246) below the hero, so dark photographic acts break against a warm paper base
- Display serif Sangbleu Sunrise (Palatino-class fallback) for headlines at ~32px / 46px line-height, all-caps, tight
- Riviera Nights as the letter-spaced sans for nav and eyebrows, small (14px) with 1.4px tracking, all-caps
- Fully rounded pill buttons (border-radius 9999px) as thin outlined ghost buttons over photography, not filled
- Editorial caps navigation: wide-tracked links across a white bar with a spaced-out HEARTCORE wordmark
- 1440px max content width with generous outer margins, letting hero photography run full-bleed
Do not copy
- The HEARTCORE spaced wordmark and the wave / curl line-glyphs
- Licensed brand fonts Sangbleu Sunrise and Riviera Nights (substitute a Palatino-class serif + a clean tracked grotesk)
- The studio-class photography of real members mid-pose
- Brand copy like 'We move you, so you can move the world' and 'the power of positive movement'
- The Coreformer / Heartcore Method product names and class taxonomy
- The exact WordPress preset palette and location list (Battersea, Parsons Green, Chelsea, Bayswater)