Fuga

www.fugafamily.com

The reference for a multi-venue restaurant group that leads with a photographic escape and a three-way type clash: a klein-blue #3874bc block logo, a PPHatton ultrabold serif slammed against a VVDSFifties script italic, over a cream #f8f4e8 nav.

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Division
body
Vvdsfifties
mono
Ppneuemontrealmono

Do / Don't

Reference it for

  • Klein-blue brand block: the FUGA wordmark sits in a solid #3874bc rectangle top-left, the same blue drives 396 colour hits and the Contact CTA, one saturated accent doing all the work
  • Cream floating nav bar (#f8f4e8) pinned over a full-bleed photo, with a separate blue CTA tile and a stacked fr/en language toggle to its right
  • Three-typeface hero clash: PPHatton Ultrabold serif for the shout words ('Vous n avez', 'de vous'), VVDSFifties bold script italic for the connective words ('pas fini', 'evader'), so one headline reads in two voices
  • Tight display tracking: letter-spacing -1.05px used across 160 nodes pulls the big serif type into a dense editorial mass
  • Mono UI voice: PPNeueMontrealMono Regular at 16px/20px for every nav item, label and body run, monospace as the connective tissue against the expressive display faces
  • Big editorial type scale: 12 / 16 / 24 / 40 / 48 / 72 / 96px, jumping straight from body to 48-72px hero with no timid mid-sizes
  • Full-viewport photographic hero with a warm overcast tint over the Seine and Eiffel Tower, headline centred low, no gradient scrim just an image-toned wash
  • Line-etched mascot motif dropped inline between headline words (the engraved duck), a hand-illustration puncturing clean type

Do not copy

  • The FUGA wordmark and the blue logo block
  • The engraved duck mascot illustration
  • The exact PPHatton + VVDSFifties + PPNeueMontrealMono type set (a paid Webflow font stack)
  • The 'Fuga = Evasion en latin' / 'Sortir de Paris a Paris' brand copy and the evasion narrative
  • The named Paris venues (Riviera Fuga, Francette, Laia Monceau, FUGA R.) and their real addresses
  • The specific photography of the Seine, Eiffel Tower and the boat restaurants
  • The 'Design by Elias' credit and any staff names (Fanny Herpin, Alizee Durieux)