Screenshot of Frame

Frame

moveyourframe.com/

The reference for feel-good boutique-fitness swagger: an edgy black Program Nar OT Black display face screaming across full-bleed portrait photography, punched with lime #C8F746 and pillar-box red #E60F20, cut by an italic "awesome serif" for warmth.

Fitness flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Program Nar OT
body
awesome serif
mono

Do / Don't

Reference it for

  • Full-viewport hero built from a single tight portrait photo with a stencil-cut display headline (FEEL-GOOD FITNESS) laid straight over it in white Program Nar OT Black, no scrim panel
  • The two-typeface joke: a hard condensed-black display shout ("FEEL-GOOD FITNESS") answered by a soft italic serif line ("awesome serif": We lift moods. (And butts).) for the human wink
  • Lime #C8F746 announcement bar pinned above a white nav, black text, single underlined CTA (GET 3 CLASSES FOR £40!)
  • Red #E60F20 as the accent-only colour: one letter of the headline flips red, links and CTA underlines pick it up, everything else stays black-on-white
  • Underline-only text CTAs (BUY NOW, FIND OUT MORE) instead of pill buttons, keeping the layout raw and editorial
  • "Need State" content model: numbered mood tiles (NEED STATE 01. FIND YOUR ENERGY / CALM THE F* DOWN / STRONG AF / HAPPY HIGH) that sell feeling, not equipment
  • Program Nar OT Black at display scale (clamp min(max(3.75rem,...),9.375rem), 130px+ line-heights) with 0.2rem letter-spacing for the poster-headline look
  • area-normal at 18px body / 1.4 line-height as the calm sans workhorse under the loud display type

Do not copy

  • The Frame wordmark and its lightning-bolt F glyph
  • The exact palette pairing of lime #C8F746 + red #E60F20 + black, it reads as unmistakably Frame
  • The licensed Program Nar OT Black and AwesomeSerif LightExtraTall font files
  • The signature close-up smiling-face hero photograph and any Framer portrait imagery
  • Brand-specific copy lines (We lift moods. (And butts)., FRAMER FEELS, CALM THE F* DOWN, STRONG AF)
  • The "Frame Fix" / "Framer" naming language and the FRAME ON DEMAND product name
  • The verbatim testimonial quotes and the FEATURED IN press strip