Forme Design

Reference it for

• The hero move: a warm brown-lit product photograph bled edge to edge, with a giant white ultra-condensed display wordmark overlaid at ~58px+ that runs the full height of the frame (letter-spacing -1.14px to -2.04px)
• The ghost-outline echo of the same word behind the object (stroked, transparent-fill letters) as a second reading of the brandmark
• A restrained editorial nav: wordmark left, three plain word links (Product / About / Design) centred, a minimal cart icon with a superscript count right, on a hairline 1px underline
• Warm neutral palette instead of grey: toasted-brown backgrounds #7B5C41, olive-drab #59522C and sand #817A54 rather than a cold white studio
• Near-black ink #2C2B28 (not pure #000000) for body copy, softened to rgba(44,43,40,0.5) for secondary lines
• Apercu Light (300 weight) as the workhorse body face at 12px / 14px / 18px with the condensed grotesk reserved only for the FORME display
• The tiny all-caps INTRODUCING kicker sitting directly above a stacked serif-scaled headline (THE / HAWTHORN / COLLECTION)
• Spec-sheet product blocks: a code line (CV-GC-T), STARTING FROM price, and a W*/D*/H1*/H2* dimension table paired with material notes (American Ash Hardwood, Made in Melbourne)

Do not copy

• The FORME wordmark and its ultra-condensed custom letterforms
• The exact toasted-brown palette tuned to the American Ash photography
• The Hawthorn Collection product photography and the specific chair/desk renders
• Real product codes (CV-GC-T, CV-DA) and the exact price list
• The showroom address (Level 3, 141 Camberwell Rd, Hawthorn East) and mark.m@formedesign.com.au
• The 'Neither home nor office' and 'Celebrating Forme & Function' brand copy
• The Stone Digital build credit