Fitzroy Travel

The reference for cinematic luxury-travel service pages: full-bleed wildlife photography under condensed Bebas Neue headlines, a gold #b19f70 and burnt-orange #e77b2a accent pair, and a hand-drawn Africa continent-outline map as the navigational signature.

Hospitality flagship

Design tokens

background

surface

text

textMuted

accent

border

tone1

tone2

display: Roboto Flex
body: Bebas Neue
mono

Do / Don't

Reference it for

Full-bleed photographic hero with a dark bottom gradient so overlaid text stays legible over busy wildlife imagery
Two-tone display headline: white line over a gold #b19f70 line (JOURNEYS TO / AFRICA) in condensed all-caps Bebas Neue at ~100px
The tiny gold eyebrow (WELCOME TO FITZROY) where only the brand word flips to the gold accent
A hand-outlined continent/region map as a decorative-yet-functional locator, pinned dots per destination with labels
Bebas Neue (condensed) for every heading paired with Roboto Flex at 300/400 for body, size steps 17/22/35/50/100px
Burnt-orange #e77b2a solid CTA buttons with a subtle offset double-border frame (PLAN YOUR SAFARI, CONTACT US)
Product/itinerary cards with a dark photo, a WHERE TO EXPLORE eyebrow, country:title, and an inline meta strip (Private, From $ price, guests, days)
Editorial pull-quote block: oversized gold quote mark, mixed white/gold emphasis words inside the testimonial, credited to a named authority

Do not copy

The Fitzroy wordmark and THE ART OF TRAVEL lockup
The specific African wildlife and safari photography (elephant, gorilla, hyena, dunes)
The exact hand-drawn Africa continent-outline map motif
Real destination names, itinerary prices and day counts (Kenya Helicopter Expedition, From $36,725)
The Ed Charles / BBC Planet Earth testimonial and its named credit
Brand-specific safari copy (Remote, Exclusive, Seamless; Journeys to Africa)
The Brighton studio address and contact numbers