Screenshot of Fantastic Frank

Fantastic Frank

fantasticfrank.com/

The reference for editorial-magazine real estate: a full-bleed property photo under a giant edge-to-edge messina-sans wordmark in chalk lab(99.65% -.18 2.05), on a warm bone-sand ground lab(94.99% -.91 3.40) with charcoal ink lab(13.23% -.21 2.88) and a single muted olive accent.

Real Estate flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
display
Md-Lorien
body
messina-sans
mono

Do / Don't

Reference it for

  • Oversized full-width hero wordmark (44px+ display, letter-spacing -0.24px) sitting at the baseline of a full-bleed architecture photo, cropped hard at both edges
  • Warm bone-sand background lab(94.99% -.91 3.40) instead of pure white, paired with charcoal ink lab(13.23% -.21 2.88) for a printed-catalogue feel
  • Chalk near-white lab(99.65% -.18 2.05) for text laid over photography so it reads warm, not stark
  • Single restrained accent: muted olive lab(54.2% -1.84 17.02) as the only chromatic note in an otherwise neutral system
  • Two-face pairing: messina-sans (sans) for nav, labels and the wordmark, md-lorien serif for editorial headings and property names
  • Everything at weight 400: no bold anywhere, size and scale carry hierarchy (12/14/16/32/44px steps only)
  • Property cards as a magazine grid: photo, then serif title, then a terse spec stack (4 Bedrooms / 4 Bathroom / 232 m² / 2.250.000 EUR)
  • Curatorial section labels as content, not decoration: 'Weekend Pick', 'Most loved', 'Hot right now', 'Editors pick'

Do not copy

  • The Fantastic Frank wordmark and name
  • The exact messina-sans + md-lorien licensed typefaces
  • The specific property photography and real listing addresses
  • The real office details (Sturegatan 34, Stockholm; +46 8 120 45 100; info@fantasticfrank.com)
  • The city roster and the specific listing copy / prices
  • The 'A Frank Chat with...' journal series naming convention
  • The exact sand-plus-olive palette as a lift-and-shift scheme