Family

Reference it for

• Warm off-white page canvas #fbfaf9 instead of pure white, with stone surface #f2f0ed for cards and section blocks
• Hero illustration strategy: two dense clusters of expressive flat-illustrated blob creatures (stick legs, dot eyes, smiles) flanking centred text, in vivid primaries (ember orange #ff3e00, meadow green #00ca48, sky blue #0090ff, sunburst yellow #ffbb26)
• Centred hero headline at ~68px, tight -0.031em tracking, dark graphite #343433, set in two short lines for rhythm
• Inset-border cards: a single 1px inset shadow at #f2f0ed instead of drop shadows, keeping every surface flat and tactile
• One dark CTA pill (#121212) as the lone high-contrast element against the light field; secondary CTA as a light/outlined pill beside it
• Pill geometry: 32px radius on buttons, fully-rounded (72px) on illustration containers; 10px radius on cards and inputs
• Two-CTA hero row pairing an app-store download button with a 'Watch the Video' play button
• Calm authoritative typography (Inter body) carrying the trust while the illustrations carry the play; let copy stay sober when imagery is loud

Do not copy

• The custom 'Family' display typeface, it is proprietary
• The specific blob-creature illustration cast (square-flower face, smiling clouds, the cat tile), a bespoke identity system
• The Family wordmark and the bracketed-square logo glyph
• Crypto/Ethereum-specific copy and product framing (Send to ENS, Swap, Back Up Now)
• The exact primary-colour confetti density, lifting it wholesale reads as a Family knock-off rather than your brand