Exo Ape
www.exoape.comThe reference for a full-bleed cinematic photo hero (Venice at blue hour) overpowered by a colossal white Lausanne neo-grotesque headline set at 144 to 250px with negative tracking, no accent colour, no filled buttons.
Creative Studio flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Lausanne-500
- body
- Lausanne-300
- mono
Do / Don't
Reference it for
- Colossal display type as the whole layout: one word ('Digital') set 144 to 250px in a neo-grotesque (Lausanne, or any tight grotesque like Neue Haas / GT America), tracking pulled negative so letterforms nearly collide
- Full-bleed edge-to-edge photography as the hero background with white text laid directly over it, no scrim card, no gradient overlay panel
- Cinematic colour grade: shoot or grade toward blue-hour dusk tones so the photo carries all the atmosphere and the UI stays neutral
- Whisper-quiet nav: thin 14 to 16px links (Work, Studio, News, Contact) top-right in the same grotesque, no pills, no CTA button
- Small intro paragraph (14 to 16px, generous 1.8+ line-height) sitting low-left as a caption to the giant headline, prestige through restraint
- Zero-elevation system: no box-shadow anywhere, depth read from surface colour temperature (white cards on #e4e0db canvas beige, #070707 footer ink)
- Warm-neutral interior palette off the cinematic hero: ink #0d0e13, canvas beige #e4e0db, sand border #e0ccbb, warm linen #e6d7ca, steel #6e6e71
- Square everything: 0px radius on tags, cards, images and buttons, an editorial print discipline
Do not copy
- The 'exo ape' wordmark itself (roman 'exo' + italic 'ape' lockup)
- The specific Venice / Santa Maria della Salute basilica photograph
- The literal word 'Digital' as the hero headline
- The 'Global digital design studio partnering with brands...' agency positioning line verbatim
- The exact Lausanne typeface if licence is a concern (substitute a grotesque, keep the negative tracking)
- The Work / Studio / News / Contact nav taxonomy copied wholesale