Exo Ape

www.exoape.com

The reference for a full-bleed cinematic photo hero (Venice at blue hour) overpowered by a colossal white Lausanne neo-grotesque headline set at 144 to 250px with negative tracking, no accent colour, no filled buttons.

Creative Studio flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Lausanne-500
body
Lausanne-300
mono

Do / Don't

Reference it for

  • Colossal display type as the whole layout: one word ('Digital') set 144 to 250px in a neo-grotesque (Lausanne, or any tight grotesque like Neue Haas / GT America), tracking pulled negative so letterforms nearly collide
  • Full-bleed edge-to-edge photography as the hero background with white text laid directly over it, no scrim card, no gradient overlay panel
  • Cinematic colour grade: shoot or grade toward blue-hour dusk tones so the photo carries all the atmosphere and the UI stays neutral
  • Whisper-quiet nav: thin 14 to 16px links (Work, Studio, News, Contact) top-right in the same grotesque, no pills, no CTA button
  • Small intro paragraph (14 to 16px, generous 1.8+ line-height) sitting low-left as a caption to the giant headline, prestige through restraint
  • Zero-elevation system: no box-shadow anywhere, depth read from surface colour temperature (white cards on #e4e0db canvas beige, #070707 footer ink)
  • Warm-neutral interior palette off the cinematic hero: ink #0d0e13, canvas beige #e4e0db, sand border #e0ccbb, warm linen #e6d7ca, steel #6e6e71
  • Square everything: 0px radius on tags, cards, images and buttons, an editorial print discipline

Do not copy

  • The 'exo ape' wordmark itself (roman 'exo' + italic 'ape' lockup)
  • The specific Venice / Santa Maria della Salute basilica photograph
  • The literal word 'Digital' as the hero headline
  • The 'Global digital design studio partnering with brands...' agency positioning line verbatim
  • The exact Lausanne typeface if licence is a concern (substitute a grotesque, keep the negative tracking)
  • The Work / Studio / News / Contact nav taxonomy copied wholesale