Eleven Experience
www.elevenexperience.comThe reference for cinematic luxury-adventure hospitality: a full-bleed muted video hero over near-black rgb(35,35,35), Larken serif display against Gotham body, and a restrained electric-blue rgb(0,154,238) as the only accent in an otherwise photographic palette.
Hospitality flagship
Design tokens
tone1
tone2
- display
- Larken
- body
- Gotham
- mono
Do / Don't
Reference it for
- Full-viewport autoplaying video hero with a corner PLAY VIDEO / mute control cluster (bottom-right), no headline crowding the frame
- Larken (Light 300 / Regular 400 / Bold 700) as the serif display face for evocative one-line statements, paired with Gotham (Book 325 / Medium 350 / Bold) for all body and nav
- The single accent electric blue rgb(0,154,238) / hover rgb(46,167,255) used only on links and CTAs against a photographic near-black ground
- Near-black surface rgb(35,35,35) and true-black rgb(0,0,0) sections letting large landscape photography carry the colour
- Warm off-white / bone rgb(247,242,232) and rgb(222,217,208) as the light editorial section ground between dark image blocks
- Pill CTAs at 60px border-radius (BOOK NOW / CONTACT US) sitting beside 15px letter-spaced 0.16px uppercase nav labels
- Body type locked at 15px / 24px line-height with tight 0.1px tracking for long evocative descriptive paragraphs
- 15px card border-radius with a deep soft shadow rgba(0,0,0,0.3) 0 30px 70px for lifted destination cards
Do not copy
- The Eleven wordmark and the diamond/peak logo glyph
- The lodge names and place copy (Deplar Farm, Scarp Ridge, Rio Palena, etc.)
- The hero line 'No one will believe you, and that's okay.'
- The commissioned landscape and aerial lodge photography / video
- The specific @elevenexperience social feed and its captions
- The exact electric-blue-on-near-black brand pairing as a whole identity
- Irwin Backcountry Guides legal/ownership details and contact numbers