Doe Donuts
doe.co.nz/The reference for a maximalist single-hue candy-pink food brand: flood the whole page in bubblegum #f684ab, set every word in dark magenta #ae1d74, and let a squishy PP Right Grotesk Compact wordmark do all the shouting.
Hospitality flagship
Design tokens
background
surface
text
accent
tone1
tone2
- display
- Right Grotesk
- body
- General Sans Regular
- mono
Do / Don't
Reference it for
- Mono-pink commitment: hero fill #f684ab (246,132,171) over a paler #ffeaec (255,234,236) page, all text in a single dark magenta #ae1d74 (174,29,116), no second brand colour except a single leaf-green accent #76bd51 (118,189,81)
- White as the only 'accent': logo, buttons and reversed copy are pure white (255,255,255) on pink, so the pink itself reads as the brand
- Display face PP Right Grotesk Compact (Black 900) for the wordmark plus the tilted 'DONUTS OVER EVERYTHING' condensed all-caps lockup
- Body set in General Sans Regular at 16px, 400 weight, line-height 28.8px for the about paragraph and reviews
- Kalam handwritten script (--lh-font-family, #E93F8E at 14px) for the tiny loyalty/note micro-labels, a third playful voice
- Rounded outline pill buttons: 1px white border, 100px radius, zero fill, tiny caps label plus an arrow ('CREATE A BOX ->')
- Product-cut hero photography: bitten donut cross-sections shot in a row on the pink floor so the food is the only texture in a flat colour field
- Big display type scale jump: 82-110px headline against 16px body, near-nothing in between
Do not copy
- The squishy 'Doe' script wordmark with the sun-and-palm doodle and registered-mark eye
- The exact bubblegum-to-magenta palette (#f684ab / #ae1d74 / #ffeaec) as a set, it reads instantly as Doe
- 'Donuts for the soul.' and 'DONUTS OVER EVERYTHING' brand copy
- The real donut cross-section product photography (Pistachio Bliss, Black Forest, Chocolate Custard)
- The verbatim Google reviews and reviewer names (Vasa, Rebecca, Emma, Jordan, Kelly)
- PP Right Grotesk Compact and The Stylish Babes as licensed display faces (source your own)
- The Auckland location framing and 'DOE' brand mark