Dishoom Permit Room

Reference it for

• Oversized transitional-serif display headline (cheltenhamBT, ~68px climbing to 180px) set in warm cream #fffbf6 over a full-bleed food/drink video hero
• The house-serif logotype (bookmanJFPro) with a tiny all-caps eyebrow above the wordmark, centred in the nav
• Cream page canvas --page-bg-color #f0ece0 with sand accent panels #E2DAC5 and a darker sand #B8AF99 for depth, never pure white
• Charcoal ink #353839 (rgb 53,56,57) for all body copy instead of black, softening the whole page
• Terracotta-red accent #ac3623 / #bd333c reserved for links, small print and the odd overlaid word
• The three-up intro row under the hero: hand-drawn hatch/slash rules over short italic Cheltenham captions
• Body and UI in Futura (uppercase micro-labels at 11px, 1.6px tracking) against the serif headlines: a two-typeface editorial contrast
• White pill CTA button ('Book a table' with a diagonal arrow) floated over the video, 4px radius

Do not copy

• The Dishoom / Permit Room wordmarks and the bookmanJFPro logotype
• The exact dusty-rose + cream + terracotta palette as a set (it reads as Dishoom)
• The licensed Cheltenham BT and Bookman JF Pro faces
• The Bombay permit-room heritage narrative and 'Aunties / boiled egg vendor' copy
• Signature brand phrases: 'come as you are', 'Damn good. All day.', 'pleased as punch'
• Real food/hands photography and the specific dishes (Mixed Grill, Mango Lassi Punch)
• The Carrom Night / Artist In Residence programming and named people