Dishoom 2

Reference it for

• The charcoal-not-black base #353839 (rgb 53,56,57) as the hero and footer canvas, warmer and softer than pure #000
• The paired warm register: cream #f0ece0 section backgrounds with #353839 ink, so the page breathes between dark and light acts
• cheltenhamBT (transitional serif, 400/700 + true italics) as the display and body voice at 42px/45px headings, 21px body, line-height ~27px
• gill-sans-nova as the humanist-sans counter face for eyebrows and nav, wide-tracked (letter-spacing 3px/3.2px/6px) all-caps labels
• The rounded full-bleed hero video card (~border-radius on a large media frame) with the pull-quote centred over it, off pure-black
• Off-white on dark type #fffdf9 for hero copy, with muted taupe #c4bfaf (rgb 196,191,175) for intro/caption text
• Outlined pill CTAs: 'View menus' / 'Book a table' as thin-bordered ghost buttons in a paired two-CTA row
• The terracotta-peach feature panel #e1a894 (rgb 225,168,148) used sparingly as a single warm accent block against the neutrals

Do not copy

• The DISHOOM wordmark and the Devanagari 'सभी का स्वागत' welcome line
• The bespoke dishoomBattersea display font and the custom Cheltenham licence
• The 'love letter to Bombay' / 'From Bombay with love' brand narrative and voice
• Named Bombay dishes and menu copy (Bacon Naan Roll, Akuri, Berry Britannia Biryani)
• The archival Bombay photography (B. Merwan cafe, street scenes) and staff/guest imagery
• The specific UK cafe location roster and B-Corp / 25-million-meals claims
• The exact #353839 + #f0ece0 + #e1a894 combination as a lifted palette lock