Decodable
www.decodable.coThe reference for B2B data-infrastructure: dark navy hero with rainbow data-flow visualization, Inter at four weights, bright Anthropic-blue CTAs over deep #0e0f18.
Design tokens
- display
- Inter, sans-serif
- body
- Inter, sans-serif
- mono
- (none on homepage)
Do / Don't
Reference it for
- Deep navy #0e0f18 page background — cooler and darker than typical near-black, signals serious data infrastructure
- Bright blue #2f74f9 accent for CTAs and links — the developer-platform-default blue, well-chosen
- Mint/teal #44e1bc as secondary accent for active-state category tabs
- Inter at four weights (400/500/600/700) — workhorse free font
- Rainbow gradient data-flow lines in the hero — multi-coloured horizontal streams converging on a hub, more visceral than abstract diagrams
- Three category tabs (AI / ETL/ELT / Streaming) with active-state mint background — clean category navigation
- Purple acquisition announcement banner with em-dash format and CTA link — handles M&A news without restyling
- Dual-CTA hero pattern: "Start Free" filled-blue pill + "What is Decodable?" outline pill with play-button glyph
Do not copy
- The Decodable rainbow gradient lines — bespoke illustration
- The Apache Flink / Debezium tech-stack mentions — Decodable-specific
- The Redis acquisition announcement — brand-specific event
- The 3D AI globe illustration — Decodable-specific imagery
- The Osano cookie consent overlay — replace with lighter consent component
Signature moves
deep-navy data hero with rainbow flow lines
a deep #0e0f18 navy hero (cooler/darker than near-black) hosts multi-coloured horizontal data-flow streams converging on a hub, more visceral than an abstract diagram.
category-tab segmented control with mint active-state
three category tabs (AI / ETL/ELT / Streaming) use a mint/teal #44e1bc active-state background for clean, restrained category navigation.
dual-CTA hero pill pair
a filled-blue 'Start Free' pill plus an outline 'What is X?' pill with a play glyph, the developer-platform default blue #2f74f9 carrying the primary CTA.
Related references
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Method
nicheSaas Product
The reference for QuickBooks-niche B2B CRM — clean deep-navy + royal-blue conservative B2B design with yellow-underline accent and customer-photo-driven testimonials.
Slack
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