Daylesford Organic

www.daylesford.com

The reference for a heritage farm-estate lifestyle brand: full-bleed aerial film hero with wide-tracked Trade Gothic caps in white, a script wordmark, and a warm near-neutral palette (#35292b ink on #fafaf9 paper) that lets seasonal photography carry the whole page.

Hospitality flagship

Design tokens

background

surface

text

textMuted

accent

border

tone1

tone2

display: Trade-Gothic-Lt
body: trade-gothic-lt
mono

Do / Don't

Reference it for

Full-bleed video hero with a single wide-letterspaced caps headline centred over it (THE HEART OF THE COTSWOLDS) plus a thin underlined EXPLORE cue below
Trade Gothic LT condensed for everything: nav, headings and body, weights 400/700, so the type reads as one confident industrial voice against soft imagery
Small 15px body copy at 24px line-height with tight 0.1px tracking, and labels pushed to 2px/2.5px tracking for the EAT / STAY / RESTORE / SHOP nav
Warm paper neutrals: #ffffff and #fafaf9 / #f5f5f4 surfaces with #35292b warm-brown ink instead of pure black
Muted grey #6a6a6a for secondary text and captions, keeping the page quiet under big photography
Editorial section rhythm: a headline, one calm paragraph, one text link (DISCOVER, BOOK YOUR STAY, READ MORE), each section owning a full photographic band
A running marquee of category words (EAT RESTORE LEARN GATHER STAY) as a kinetic divider between sections
Trust row of certification badges (Soil Association, Green Michelin Star, B Corp) each with a short one-sentence justification

Do not copy

The daylesford cursive script wordmark
The exact aerial Cotswolds farm and village film footage
The Bamford sub-brand and Soil Association / Michelin Green Star / B Corp certification marks
Brand copy lines like THE HEART OF THE COTSWOLDS and DISCOVER DAYLESFORD
The specific event listings, prices and named suppers
Trade Gothic LT Std as a literal font choice if you cannot licence it (source a comparable condensed grotesque)