Screenshot of Dash Burger

Dash Burger

dashburger.ie

The reference for full-bleed appetite: an unretouched mid-bite photo behind a hot-pink (#F3C0DB) ultra-condensed wordmark in Kommissar XCond set at 260px, so the brand name reads as a graphic slab, not a logo.

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
display
Kommissar XCond Regular
body
MessinaSans-Regular
mono

Do / Don't

Reference it for

  • Full-viewport documentary food photo as the hero surface, no gradient scrim, subject caught mid-action (a real bite) not a styled plate
  • Giant ultra-condensed display face (Kommissar XCond Regular) run at 190px-260px with -0.4px tracking and tight 150px-210px line height, so headlines stack as dense slabs
  • Two-word broken headlines set as vertical stacks (COME / CORRECT, SCIENCE / OF / SMASH, GO / FORTH / AND / HUSTLE) rather than a single line
  • Hot-pink display type (rgb 243,192,219 / #F3C0DB) laid directly over photography as the one loud brand colour
  • MessinaSans-Regular body at 18px / 23.4px line height for calm supporting copy under the shouty display
  • Teal-on-photo nav (Menu / About / Friends / Journey) with a tiny square bullet before the CTA, kept minimal so the image dominates
  • Idiosyncratic section labels as personality (Our Friends for suppliers, Our Journey for the story, Science of Smash for technique)
  • An infinite scrolling marquee of one repeated phrase (JOIN THE BURGER CLUB) as a full-width band divider

Do not copy

  • The DASH BURGER wordmark and the Kommissar-in-pink lockup
  • The exact hot-pink #F3C0DB accent tied to this brand
  • The specific bite photography and the people in it
  • Brand voice lines (Come Correct, Science of the Smash, Go Forth and Hustle, Join the Burger Club)
  • The Kevin Street / Capel Street location details and the Ireland's-first-smash-burger claim
  • MessinaSans + Kommissar XCond as a paired lockup (both are licensed/bespoke to this build)
  • The pink-tiled interior as a set piece