Coutumes

Reference it for

• Massive display type as the hero itself: 190px Plaak 6 (condensed grotesque) in marigold #f9af26 laid directly over a photograph, letter-spacing -4px so the caps lock into a solid block
• Two-tone brand system: near-black #000 UI and copy against a single hot accent #f9af26 (marigold), no third colour, no shadows (boxShadow is empty)
• Warm off-white grounds instead of pure white for content blocks: beige #ede9df, #f6f2eb, #f8f6f2 to keep the editorial feel out of e-commerce sterility
• Type pairing: Exposure Regular serif (205TF) for body and long-form brand voice against Plaak 3 / Plaak 6 sans (205TF grotesques) for nav, buttons and the giant display
• Thin utility nav, 72px tall (--nav-height), all-caps small labels at 16px, no logo lockup beyond the wordmark COUTUMES set in the serif
• Sharp hardware everywhere: 0px button radius, 1px hairline borders, 1px card radius; the only pill (9999px) is reserved for tiny status chips
• Split full-bleed hero: two campaign photos butted edge-to-edge (product-in-hand crop beside a styled model portrait) under one continuous type overlay
• Scroll-triggered word marquees where each glyph is a separate node (C A P S U L E), enabling per-letter reveal on the 205TF display faces

Do not copy

• The COUTUMES serif wordmark and the men's-jewellery brand voice
• The exact marigold #f9af26 as your only accent (it reads specifically as this label)
• The licensed 205TF faces Exposure Regular, Plaak 3 and Plaak 6 (buy your own or substitute)
• The campaign photography: the hat-and-ring crop, the model-with-Range-Rover portrait, the real people
• Brand copy lines like 'introducing new rituals into the modern man's wardrobe' and 'Silver Lands'
• The Souvenirs Club / Denim Collection collection naming
• The Shopify Okendo reviews and Alma installment widgets baked into the tokens