Coco Republic
www.cocorepublic.com.au/An Australian luxury furniture and interior-design house that fuses editorial aspiration with e-commerce - a calm near-white canvas, a Goldenbook serif over Moderat sans, full-bleed styled-room photography, an "Inside Our Universe" editorial layer (journals, catalogues, design portfolios) and a "Shop Coco Republic" category grid, plus a full interior-design service.
Design tokens
- display
- Goldenbook (serif, with Aboreto)
- body
- Moderat
- mono
Do / Don't
Reference it for
- Editorial-commerce architecture for a luxury homewares/lifestyle brand: run the store like a design magazine - styled photography and an editorial layer wrap the product grid.
- An "Inside Our Universe" inspiration layer (journals, catalogues, design portfolios, showcase homes) that builds desire before the category grid.
- A retail-plus-high-touch-service model: an "add to cart" product grid sitting beside a full interior-design consultation offer.
- A serif (Goldenbook) for aspirational editorial headings over a clean grotesque (Moderat) for product/UI - magazine poise with retail clarity.
- A calm, warm luxury palette (near-black + white + pale grey + one deep heritage red) that lets styled-room photography lead.
- A flexible percentage-based product grid for a responsive, editorial catalogue.
Do not copy
- Goldenbook and Moderat are licensed - substitute analogues. The deep red #a92526 and the Coco Republic wordmark are identity; re-skin.
- The real products, the showcase homes, journals/catalogues and the design-service copy - these are Coco Republic's genuine assets. A rebuild uses the client's own.
- The BigCommerce + Klaviyo/Searchspring/Latitude/DoubleClick stack. Rebuild on the client's chosen commerce platform; keep it lean.
Signature moves
inside-our-universe editorial-before-shop
an 'Inside Our Universe' editorial layer (journals, catalogues, design portfolios, a named showcase home) sits between the styled hero and the product grid, building desire and lifestyle before any 'add to cart' - running the store like a design magazine.
shop-plus-design-service dual model
a self-serve product catalogue ('Shop Coco Republic') sits beside a high-touch interior-design offer (complimentary consultations, full-service design, 'Book Appointment'), so a buyer can purchase a piece or commission a designer from the same site - premium positioning through service.
serif-editorial / grotesque-retail luxury system
a refined display serif (Goldenbook, uppercase and letter-spaced) for aspirational headings over a clean Swiss grotesque (Moderat) for product names and prices, on a calm near-monochrome palette with one deep heritage red, makes a furniture store feel like a design publication.
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